If Openai’s announcements follow one another every day, Pulse immediately caught the attention of the editorial staff. With this new solution, Sam Altman’s company reverses the question / answer logic, by offering proactive and contextualized content flows, updated every day from the use of chatgpt.
Thus facing the Google Search which is based on a sweater paradigm, where the user expresses an intention of research triggering results and advertisements, Openai deletes with pulse this step by pushing the information even before the question is formulated. Faced with Meta’s feed which builds its model on infinity with a permanent scroll, algorithmic flow, for a maximum commitment, Pulse adopts the anti-thesis, a daily appointment, limited in time, designed to avoid capturing permanent attention.
If the subject of personalization is nothing new, OpenAi’s approach is a choice in front of what Meta, Tiktok and others impose on us on a daily basis by capturing our attention in a addictive way.
Pulse creates an individual newspaper form, shaped by preferences, history and third -party tool integrations like Gmail, or your calendar, if you have given Chatgpt access. This hyper-personalized model breaks with the universality of Search (Google) and feed (META).
By deviating from the dominant model of the economy of attention, Openai is focusing on perceived added value. This strategic choice also prepares an economic model less dependent on advertising, and more aligned with premium offers and the vision of Altman reluctant to advertising.
This is one of the first major projects since the arrival of Fiji Simo at the head of the product at OpenAi. Former leader of Meta and current CEO of Instacart, it already prints a new direction: to make chatgpt not only an interaction tool, but a proactive and structuring companion in the daily life of users.
