Marketing - Businesslife.co

How can companies capture and maintain attention in a world saturated with information?

Capturing attention has become a real challenge for businesses. Indeed, consumers are constantly called upon by an incessant flow of

Developing your activity is not only based on digital marketing or paid advertising. Networking, or the art of building and

Standing no longer goes only through the quality of its products or services. For an entrepreneur, building a strong personal

Getting visible to social networks is no longer a question of chance. Behind each viral publication, each creator who drives,

Instagram continues to reign as a master among social platforms, but in 2025, the rules of the game changed. The

Starting a Shopify store in 2025 remains a solid opportunity to generate online income. But with increased competition and more

Tiktok upset the codes of digital marketing. Long perceived as a platform reserved for adolescents and light content, the social

Companies that permanently mark spirits are not content to sell a product or service: they tell a story. In the

You may have heard of it: Lucie, 100 % French generative artificial intelligence, was a real “buzz” … but not

A logo recognizable at first glance, a slogan that remains in mind, a visual identity that inspires confidence: the most