Never change packaging: consistency or laziness marketing?
Extending a graphic identity initiates a strong strategic choice. Visual stability builds recognition, affirms a positioning and structures the relationship
Create a digital presence without advertising or algorithm
Building online visibility without using audience purchase mechanisms or algorithmic optimization is no longer a paradox reserved for activists. For
Recruit only as a short network: operation and limits of an entrepreneurial reflex
Surrounding yourself with trust profiles, from your immediate circle, remains a current reflex for leaders in the development phase. Recruitment
Corporate culture: how to create one when everyone teleworked
Create a corporate culture without open space, without coffee break, without an impromptu meeting in a corridor, obliges to completely
Build a brand without storytelling: heresy or release?
Long considered a condition to emerge in a saturated market, storytelling is no longer imposed with the same evidence. More
Remember certain marketing practices: what do we really win?
Voluntarily renouncing certain marketing techniques deemed too intrusive, opaque or artificial is not a trivial act. In an environment saturated
Work your notoriety without trying to become viral
Gain visibility without resorting to instant virality mechanisms is a strategic choice now claimed by several French companies. In reverse
Ethics and performance: brands that refuse certain advertising practices
Some French companies decide not to exploit all the persuasion levers available to grow their sales. Refusing to exaggerate, manipulate
Social networks: What platforms really deserve your investment in 2025?
Tiktok, Instagram and LinkedIn now dominate the corporate communication space, but their commercial efficiency varies strongly according to the approach
How can companies capture and maintain attention in a world saturated with information?
Capturing attention has become a real challenge for businesses. Indeed, consumers are constantly called upon by an incessant flow of