Never change packaging: consistency or laziness marketing?
Extending a graphic identity initiates a strong strategic choice. Visual stability builds recognition, affirms a positioning and structures the relationship
Extending a graphic identity initiates a strong strategic choice. Visual stability builds recognition, affirms a positioning and structures the relationship
Building online visibility without using audience purchase mechanisms or algorithmic optimization is no longer a paradox reserved for activists. For
Surrounding yourself with trust profiles, from your immediate circle, remains a current reflex for leaders in the development phase. Recruitment
Create a corporate culture without open space, without coffee break, without an impromptu meeting in a corridor, obliges to completely
Long considered a condition to emerge in a saturated market, storytelling is no longer imposed with the same evidence. More
Voluntarily renouncing certain marketing techniques deemed too intrusive, opaque or artificial is not a trivial act. In an environment saturated
Gain visibility without resorting to instant virality mechanisms is a strategic choice now claimed by several French companies. In reverse
Some French companies decide not to exploit all the persuasion levers available to grow their sales. Refusing to exaggerate, manipulate
Tiktok, Instagram and LinkedIn now dominate the corporate communication space, but their commercial efficiency varies strongly according to the approach
Capturing attention has become a real challenge for businesses. Indeed, consumers are constantly called upon by an incessant flow of