Why fail quickly maybe the best strategy for success?
In France, failure is still often perceived as an end in itself, a reverse synonymous with incompetence or spoiled opportunity.
How to create a startup around artificial intelligence without being a developer?
Artificial intelligence attracts billions of euros in investments each year. However, many entrepreneurs hesitate to get started, wrongly thinking that
Create a startup with zero capital: Mission Impossible?
Launching a startup with zero initial capital may seem unrealizable, as the myth that it would take a lot of
The fiscal strategies that the rich use
Large fortunes and leading companies do not hesitate to deploy sophisticated strategies to reduce their tax burden. Far from trying
The anti-fragile company
Economic crises, technological ruptures and societal upheavals put companies to the test. However, some of them do not just survive
Why do customers do not buy from you (and how to convince them in 10 seconds)
Converting prospects into customers is the ultimate goal of any marketing strategy. However, despite quality products or promising offers, many
Maintain the momentum of growth!
To reach growth is good but to keep it is better. Once the initial development objectives have been reached, many
How to sell massively thanks to ultra-short videos
Ultra-COURTES videos have turned digital marketing upside down. Tiktok, YouTube Shorts and Instagram Reels are no longer simple entertainment platforms:
The “100 hardcore fans” model
The idea that entrepreneurial success is based on a massive audience is a myth. Unlike conventional strategies that focus on
Accelerate development: key performance indicators (KPIS): measure to optimize
To ensure that prospecting efforts are bearing fruit, it is essential to follow key performance indicators (KPIS). These metrics make