Why the brands that win always come back to the field
At a time when the dashboards manage each decision, a truth remains unchanged: the marks that last are those that
Cobaye generation: grow in the open experience of social networks
A generation tested without consent They were 10, 12 or 14 years old when they opened their first Instagram, Snapchat
With the recovery of mention, Agorapulse brings together social management and web listening in the same platform
With the recovery of mention, specialist in web and social watch, at the bar of the commercial courtAgorapulse crosses a
Digital fog: how the AI redefines the Fog of War
Since the Prussian general Carl Von Clausewitz forged the concept of war fogthe armies try to unravel the opacity inherent
Why your e-commerce platform is no longer really yours
In the shadow of the great ads on AI, omnichannel or live shopping, a structural phenomenon silently transforms digital trade:
Why some investors slow you down more than they help you
In the collective imagination, an investor is an accelerator. It brings capital, but also of the network, credibility, experience. It
OPENAI is preparing a strategic buyout / 7 Interviews for recruitment? / Believe: towards a removal of the side
+ In the loop Believe: towards a removal of the rating orchestrated by its founder and EQT Upbeat Bidco, entity
Monetize attention: the real AI battle is not played on the models
It was believed that the war of artificial intelligence would be won with ever more powerful models. That’s wrong. The
Okr, kpi, north star: too many dashboards kill the action
They were supposed to clarify. They have become a distraction. In many startups, the piloting systems – OKR quarterly, weekly
Retail & King: What AI really reports (and when)
Artificial intelligence is no longer a distant promise in the distribution sector. It is already a concrete performance lever. AI