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Latest articles

ICML 2026: the new frontiers of machine learning are discussed in Seoul

ICML 2026: the new frontiers of machine learning are discussed in Seoul

đź“Ť Seoul, Korea đź“… July 6 to 12, 2026 From July 6 to 12, 2026, Seoul will host the 43rd edition of the International …
🗓️ Positive Spark Forward – the morning that will redefine your vision of customer engagement

🗓️ Positive Spark Forward – the morning that will redefine your vision of customer engagement

Positive Spark Forward is the morning that will redefine your vision of customer engagement. New announcements. Visionaries around the table. And Paris as a …
Gregory Nicolaidis, with generative AI, “producing more is no longer useful. We need to produce more consistently. »

Gregory Nicolaidis, with generative AI, “producing more is no longer useful. We need to produce more consistently. »

For a long time, content marketing was reduced to a battle of volumes, keywords and SEO optimization; the arrival of generative artificial intelligence models …
How marketing automation transforms your emails into personalized conversations

How marketing automation transforms your emails into personalized conversations

We have all already had this experience with the marketing automation. You open your inbox on a Tuesday morning and find yourself overwhelmed by …
The adventure of entrepreneurship in France: deciphering a spring under high administrative tension

The adventure of entrepreneurship in France: deciphering a spring under high administrative tension

We usually say that running a business in France is a combat sport. If you are the head of a VSE, an SME or …
White paper: Cultural engineering: opening to export – United Arab Emirates, India, Mexico

White paper: Cultural engineering: opening to export – United Arab Emirates, India, Mexico

For a long time, the internationalization of cultural industries was mainly based on the export of content, events or creative know-how. This logic is …
Satisfaction surveys: how AI finally decodes the morale of your teams

Satisfaction surveys: how AI finally decodes the morale of your teams

In the corridors of companies, whether they are growing startups or more traditional structures, a question often haunts HR departments: “How are they really …
Behind the acquisition of LIVERAMP, PUBLICIS’ AI strategy

Behind the acquisition of LIVERAMP, PUBLICIS’ AI strategy

With the acquisition of LiveRamp for $2.2 billion, Publicis Groupe is continuing its strategy around data, digital identity and infrastructure capable of powering the …
Shoptalk Europe 2026: European retail facing the shift towards agentic commerce

Shoptalk Europe 2026: European retail facing the shift towards agentic commerce

đź“Ť Barcelona, ​​Spain đź“… June 9 to 11, 2026 From June 9 to 11, 2026, Shoptalk Europe 2026 will bring together several thousand leaders …
HumanX Amsterdam 2026: the American AI conference wants to establish itself as the new European crossroads for industrial AI

HumanX Amsterdam 2026: the American AI conference wants to establish itself as the new European crossroads for industrial AI

đź“Ť Amsterdam, Netherlands đź“… September 22 to 24, 2026 From September 22 to 24, 2026, the RAI Amsterdam conference center will host the second …
AI Engineer World's Fair 2026: the conference where AI stops being a demo

AI Engineer World’s Fair 2026: the conference where AI stops being a demo

đź“Ť San Francisco, United States đź“… June 30 to July 2, 2026 As artificial intelligence enters business production systems, a new category of events …
The “FOMO” effect in business: why the pilot project is your best life jacket

The “FOMO” effect in business: why the pilot project is your best life jacket

In the corridors of head offices, a shadow hangs over management committees more than ever: the fear of dropping out. We call it industrial …
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