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Latest articles

From ego to performance: the new marketing challenge

From ego to performance: the new marketing challenge

As customer acquisition costs explode and consumer attention becomes a rare commodity, a disturbing truth emerges from the balance sheets: making noise does not …
Why the office is no longer a place, but a performance lever

Why the office is no longer a place, but a performance lever

On a spring afternoon in 2026, strolling through the new head offices of business incubators looks less and less like an office visit and …
Psychological safety the new secret engine of growth

Psychological safety the new secret engine of growth

The days of asking employees to “leave their problems at the door” are officially over. In 2026, the profitability of a company is no …
Will the modern entrepreneur be a philosopher? Why ancient wisdom is the new performance tool

Will the modern entrepreneur be a philosopher? Why ancient wisdom is the new performance tool

The world of entrepreneurship in 2026 looks like a raging sea. Between the meteoric acceleration of AI (47% of French managers are worried about …
The economy of Buzz: between the brilliance of virality and the dictatorship of profitability

The economy of Buzz: between the brilliance of virality and the dictatorship of profitability

While generative artificial intelligence and recommendation algorithms boost virality, a brutal question arises for entrepreneurs: is buzz still a growth lever or just an …
By becoming co-CEO of PROMETHEUS, Jeff Bezos intends to open a new era of AI

100 billion to transform the industry: Jeff Bezos opens a new front in the AI ​​war

In a context of mega-raising where 100 billion dollars can appear as a new bid in the technological competition, these figures nevertheless take on …
Between algorithms and empathy, the art of sustainable performance

Between algorithms and empathy, the art of sustainable performance

The question is no longer whether your teams are working, but why they would stay with you. While artificial intelligence now automates more than …
Mistral has doubled its valuation and crosses the 12 billion euros with a lifting of 1.7 billion

Which startups is Arthur Mensch investing in, and what does this say about AI?

Among the weak signals that we like to decode, that of the investment portfolio of entrepreneurs occupies a special place. If the startups that …
The art of delegating: when letting go becomes the lever for growth

The art of delegating: when letting go becomes the lever for growth

In French SMEs of 2026, an archetype of leader still resists: the one who wears his dark circles like a medal of honor. We …
DEEZER becomes profitable… but without growth

DEEZER becomes profitable… but without growth

For the first time since its creation, Deezer ends an annual financial year in the green. In 2025, the platform will show a positive …
ORANGE wants to transform its network of 20,000 antennas into an anti-drone shield

ORANGE wants to transform its network of 20,000 antennas into an anti-drone shield

With the launch of Orange Drone Guardian, Orange wants to convert its telecom infrastructure into the capacity to protect sensitive sites. The initiative comes …
Why INDEX VENTURES is betting on PARALLEL, which is raising 17 million euros to automate hospital administration using AI

Why INDEX VENTURES is betting on PARALLEL, which is raising 17 million euros to automate hospital administration using AI

Healthcare remains one of the last bastions of deeply fragmented software, structured around heterogeneous systems and particularly complex workflows. By nature, the hospital environment …
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