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Latest articles

Refuse fundraising: independence strategy and results

Refuse fundraising: independence strategy and results

Raising funds is often perceived as an essential step, synonymous with success and ambition. However, an increasing number of French companies claim another trajectory: …
Why the brands that win always come back to the field

Why the brands that win always come back to the field

At a time when the dashboards manage each decision, a truth remains unchanged: the marks that last are those that remain connected to their …
When to dismiss your biggest customer becomes a growth decision

When to dismiss your biggest customer becomes a growth decision

In the development of a company, certain contracts can represent up to 40 % of turnover. These strategic customers are often considered untouchable, even …
Remove 90 % of meetings: an unexpected commercial performance lever

Remove 90 % of meetings: an unexpected commercial performance lever

Long perceived as a necessary evil, Reunion has become one of the main positions of hidden expenditure in organizations. Multiplication of alignment points, endless …
Cobaye generation: grow in the open experience of social networks

Cobaye generation: grow in the open experience of social networks

A generation tested without consent They were 10, 12 or 14 years old when they opened their first Instagram, Snapchat or Tiktok account. They …
Work four days a week: a year of experimentation, between successes and limits

Work four days a week: a year of experimentation, between successes and limits

The four -day week, long perceived as a managerial utopia, has established itself as a real test object for several French companies. Not as …
With the recovery of mention, Agorapulse brings together social management and web listening in the same platform

With the recovery of mention, Agorapulse brings together social management and web listening in the same platform

With the recovery of mention, specialist in web and social watch, at the bar of the commercial courtAgorapulse crosses a strategic course. This operation, …
Digital fog: how the AI ​​redefines the Fog of War

Digital fog: how the AI ​​redefines the Fog of War

Since the Prussian general Carl Von Clausewitz forged the concept of war fogthe armies try to unravel the opacity inherent in conflicts: disinformation, uncertainty, …
Why your e-commerce platform is no longer really yours

Why your e-commerce platform is no longer really yours

In the shadow of the great ads on AI, omnichannel or live shopping, a structural phenomenon silently transforms digital trade: the rise of the …
What reveals the systematic acceptance of all partnerships for a month

What reveals the systematic acceptance of all partnerships for a month

In the development of a company, each partnership proposal represents both a promise and a risk. In theory, opening up to your ecosystem, multiplying …
Lessons learned from creating a market -free product

Lessons learned from creating a market -free product

Launch a product, believe it, industrialize it … to finally see that it does not meet any real expectations. It is a test that …
Why some investors slow you down more than they help you

Why some investors slow you down more than they help you

In the collective imagination, an investor is an accelerator. It brings capital, but also of the network, credibility, experience. It is supposed to save …
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