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Latest articles

Do you know JoyBuy, the new arm of JD.com which wants to compete with Amazon in Europe?

JD.com returns to Europe with JOYBUY: a new e-commerce battle against Amazon and Temu

The launch of the Joybuy platform in the United Kingdom, as well as in several European countries including France (an initiative that we already …
Why integrate a Web Push Ads network into your media plan (and how to activate it)

Why integrate a Web Push Ads network into your media plan (and how to activate it)

In France, the digital advertising market has reached €12.4 billion in 2025 (+11%), according to the 35th e-pub Observatory (SRI / UDECAM, Oliver Wyman). …
The individual dismissal procedure for economic reasons: mastering the procedure and the people

The individual dismissal procedure for economic reasons: mastering the procedure and the people

As an entrepreneur, considering terminating a permanent employment contract after a trial period is a significant step. Especially in the context of an individual …
Web visibility: the art of becoming essential in a world of noise

Web visibility: the art of becoming essential in a world of noise

At a time when artificial intelligence generates millions of pages every day, the modern entrepreneur faces a paradoxical challenge: being everywhere while remaining authentic. …
Edenred France: when Letsignit transforms each email into a vector of engagement and performance

Edenred France: when Letsignit transforms each email into a vector of engagement and performance

At a time when internal communication and the digitalization of commercial exchanges have become key performance issues, Edenred France has relied on the email …
What defines business success

What defines business success

In 2026, commercial success is no longer measured solely by visibility or traffic volume. In a web saturated with content and offers, what really …
Startup offices: how to find the equation between cost, space and talent retention

Startup offices: how to find the equation between cost, space and talent retention

For startups and scale-ups, the office is no longer just a place to work. It becomes a strategic arbitration, at the intersection of financial, …
The era of “post-linear” business: how economic models are reinventing themselves in 2026

The era of “post-linear” business: how economic models are reinventing themselves in 2026

A few years ago, the success of a company was measured by the verticality of its growth curve and the strength of its competitive …
Recruitment 2026: Why your flair is no longer enough (and how AI is changing the game)

Recruitment 2026: Why your flair is no longer enough (and how AI is changing the game)

Just three years ago, recruiting for your startup or web agency seemed like an immutable ritual: a post on LinkedIn, a stack of PDF …
Why “Product-as-a-Service” is the new holy grail of the entrepreneur in 2026

Why “Product-as-a-Service” is the new holy grail of the entrepreneur in 2026

On a spring morning in 2026, the hustle and bustle of a Parisian incubator no longer resembles that of five years ago. We no …
START Summit: when Switzerland meets at the European early stage

START Summit: when Switzerland meets at the European early stage

Every year, for two days, the Swiss city of St. Gallen becomes a focal point for the European startup ecosystem. THE START Summitorganized by …
Vivatech: Nvidia structures AI Europe, Emmanuel Macron locks the sovereign narrative

NVIDIA GTC: the conference where the AI ​​industry meets

Each year, the conference NVIDIA GTC represents one of the moments when the global technology industry is observing the evolution of the infrastructure that …
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