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Transformations in the Business World

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Latest articles

Harmattan AI, 1,000 drones, a NATO contract, and less than two years of existence

HARMATTAN AI opens its capital to Dassault Aviation in a series B of 171 million euros.

Dassault Aviation is participating in the Series B of Harmattan AI, a $200 million (€171 million) fundraising effort intended to accelerate the integration of …
The sponsorship business: when recommendation becomes a major economic lever

The sponsorship business: when recommendation becomes a major economic lever

A few years ago, sponsorship was seen as a simple marketing “bonus”. A small reward offered to a loyal customer for telling those around …
CES 2026: the new technological balance of power at work, with VINCENT DUCREY from the HUB INSTITUTE

CES 2026: the new technological balance of power at work, with VINCENT DUCREY from the HUB INSTITUTE

In Las Vegas, CES 2026 did not seek to impress with trickery, and impressed people with the density, maturity and coherence of the innovations …
Financial resilience: when holding on becomes a strategic act

Financial resilience: when holding on becomes a strategic act

There are times when financial resilience is not apparent. It appears neither in spectacular fundraising nor in triumphant announcements. It takes place behind the …
NRF 2026: Google lays the foundations for a standard for commerce in the age of agents, with the support of Walmart and Shopify

NRF 2026: Google lays the foundations for a standard for commerce in the age of agents, with the support of Walmart and Shopify

HAS the opening of the 2026 edition of NRF Retail’s Big Showannual meeting where global distributors, e-commerce platforms and payment players meet, Google presented …
Growing sustainably: building a business that lasts over time

Growing sustainably: building a business that lasts over time

At a time when some companies experience spectacular rises while others collapse just as quickly, the question of sustainable growth naturally arises. It goes …
A page turns for FRENCHWEB, a new trajectory begins.

A page turns for FRENCHWEB, a new trajectory begins.

Innovation is no longer a sectoral subject and has become a structuring force of the economy, sovereignty and power. Over the past 20 years …
Tech and innovation events not to be missed in 2025/2026

Tech and innovation events not to be missed in 2026

CES, NRF, SXSW, F8, Slush : the landscape of major technological events is in full restructuring. Formats, geographies and balance of power are evolving, …
NRF 2026: retail put to the test of “Next Now”

NRF 2026: retail put to the test of “Next Now”

In a few days, NRF: Retail’s Big Show will open at the Jacob K. Javits Convention Center in New York. Like every January, the …
Opening up internationally: the moment when the company changes scale… and perspective

Opening up internationally: the moment when the company changes scale… and perspective

There is almost always a starting point. An order that arrives from abroad without warning. A meeting at a trade fair, an exchange which …
Working in the cold: when the body, mind and organization are put to the test

Working in the cold: when the body, mind and organization are put to the test

For many employees, the cold is not a temporary constraint linked to winter. It is a daily, sometimes permanent work environment. Long relegated to …
Recruitment: behind CVs, an increasingly human equation

Recruitment: behind CVs, an increasingly human equation

Recruiting is no longer just a matter of qualifications or experience. It is a balancing act between human expectations, economic constraints and profound changes …