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Transformations in the Business World

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Latest articles

Build an antifragile model from the genesis of the project

Build an antifragile model from the genesis of the project

Choosing to never rotate involves a project designed to resist shocks, absorb imbalances and strengthen under stress. The solidity of the anti -tosal model …
Assoconnect acquisition, association business business, new target of digital platforms?

Assoconnect acquisition, association business business, new target of digital platforms?

While the digital transformation of companies has matured, another sector discreetly begins its turn, that of associations. The announcement of the Assoconnect’s buyout by …
Refuse the size effects: deep reasons for companies that want to remain independent

Refuse the size effects: deep reasons for companies that want to remain independent

Decide to never rotate, even under economic pressure, engages the company in an effort of strategic rigor and operational consistency. The choice to refuse …
Alchemy initiates a collective dismissal plan and envisages its dissolution

Alchemy initiates a collective dismissal plan and envisages its dissolution

The company Alchemy, specialized in white brand video broadcasting solutions, announced on May 16, 2025 the opening of a collective dismissal procedure for economic …
Shadow ai, why the CMOs are on the front line

Shadow ai, why the CMOs are on the front line

Generative AI is invited to marketing practices with unprecedented speed. She writes, synthesizes, translates, automation. It produces images, optimizing emails, structure of the countryside, …
Shopify, Google, notion: what the best products have in common according to Aydin Senkut, one of Google's first PM

Shopify, Google, notion: what the best products have in common according to Aydin Senkut, one of Google’s first PM

Before founding the Felicis Ventures fund, Aydin Senkut held a key position in the genesis of Google: that of First Product Manager. He participated …
Never rotate despite the market pressure: conditions of success

Never rotate despite the market pressure: conditions of success

Maintaining a stable strategic orientation in the face of a moving market is not a risky bet, but a maturely thoughtful act of governance. …
Innovate in maintenance or obsolescence rather than the product

Innovate in maintenance or obsolescence rather than the product

Product innovation is no longer the only strategic lever available to industrial companies. Reorienting value to maintenance, repairability or structured management of obsolescence makes …
Founder-Market Fit: the forgotten indicator

Founder-Market Fit: the forgotten indicator

In the entrepreneurial ecosystem, the product-market Fit has long been considered the last strategic compass. It validates the existence of a sufficiently strong need, …
Voluntarily remove access to emails outside the working hours

Voluntarily remove access to emails outside the working hours

The management of digital communication flows has become a determining factor in organizational performance. If the collaborative tools have made it possible to accelerate …
📅 HEADLESS EXPERIENCE EXPERIENCE Conf ': The morning 100 % CMS Headless

📅 HEADLESS EXPERIENCE EXPERIENCE Conf ‘: The morning 100 % CMS Headless

📅 June 19 at 9:30 amparticipate in a morning of online conferences dedicated to CMS Headless. For the second edition of the Headless experience …
Stop with blind SEO, align your keywords with the purchase intention

Stop with blind SEO, align your keywords with the purchase intention

Why your content strategy does not convert, despite traffic Each week, a marketing team celebrates a peak of organic traffic. A blog article exceeded …