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Latest articles

Customer reviews: let's stop counting the stars, start reading the verbatims

Customer reviews: let’s stop counting the stars, start reading the verbatims

By Zoé Frézouls, Senior Content Marketing Consultant at Black Pepper by CyberCité, CyberCité’s Content Marketing hub. Brands have never had so much data to …
Sobriety, uncertainties and trade-offs: the new economic headache for SME bosses

Sobriety, uncertainties and trade-offs: the new economic headache for SME bosses

In the corridors of French SMEs and mid-sized companies, the atmosphere is neither one of catastrophism nor the euphoria of great days. At the …
How to manage different characters?

How to manage different characters?

Companies are internationalizing and their multicultural diversity requires us to rethink our ways of managing. It appears obvious that leading people who have received …
CLEAVR raises 8 million euros to automate invoice collection

CLEAVR raises 8 million euros to automate invoice collection

An invoice issued does not yet generate cash flow. Between sending it and paying it, financial teams must find a contact, transmit a missing …
Mistral has doubled its valuation and crosses the 12 billion euros with a lifting of 1.7 billion

MISTRAL wants to influence the AI ​​industry, not just in Emmanuel Macron’s speeches

Built by Emmanuel Macron as a standard of French innovation, Mistral has brought the ambitions of the “startup nation” to the national and international …
How to succeed in an entrepreneur competition?

How to succeed in an entrepreneur competition?

Business creator or manager already established, participating in a competition is above all a way to obtain media coverage, but also to gain visibility …
How to anticipate crisis communication?

How to anticipate crisis communication?

The Buitoni or Ferrero cases prove it: no company is safe from a major crisis. These events can have serious consequences on the health …
Questions to ask yourself before you get started

Questions to ask yourself before you get started

Getting started, what a great idea! But launching headlong involves a major risk because it is obvious that no one can question, the entrepreneur …
Does a diploma rhyme with entrepreneurial success?

Does a diploma rhyme with entrepreneurial success?

Do graduate entrepreneurs have a greater chance of success or are we all in the same boat? Are there other parameters to take into …
The green gold of uncertainties: when the climate redesigns French entrepreneurship

The green gold of uncertainties: when the climate redesigns French entrepreneurship

It was a Tuesday morning in November, in a Parisian third place that smelled of filter coffee and raw wood. Around the table, three …
The job offer announcement: a subtle force of attraction

The job offer announcement: a subtle force of attraction

There are many sites to post a job offer. Candidates can surf on the numerous offers and it is therefore essential to write an …
Corporate culture: the new pact of trust in the era of hybrid maturity

Corporate culture: the new pact of trust in the era of hybrid maturity

There was a time, not so long ago, when the expression “corporate culture” evoked a panoply of well-worn clichés: table football tables lined up …
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