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Latest articles

How to use psychometric tests for recruitment?

How to use psychometric tests for recruitment?

A large number of companies administer assessment tests during the recruitment process. Recruiters systematically use these tools, called psychometric tests, to objectively measure a …
The loneliness of the pivot: when the entrepreneur must reinvent his company

The loneliness of the pivot: when the entrepreneur must reinvent his company

The large open space is silent. It’s a little after eight o’clock this Tuesday evening, and the founder is staring at the lines of …
Is the franchise really profitable? The guide to deciphering the model

Is the franchise really profitable? The guide to deciphering the model

In the vast world of entrepreneurship, franchising occupies a special place. Often presented as the ideal “shortcut” to success, it attracts thousands of candidates …
How to communicate your limits to your clients: the guide to gaining respect and serenity

How to communicate your limits to your clients: the guide to gaining respect and serenity

In the world of entrepreneurship, a tenacious belief has long persisted: that according to which total availability is the ultimate proof of commitment. However, …
Cloud call center + AI: what impact for SMEs/ETIs?

Cloud call center + AI: what impact for SMEs/ETIs?

The quality of customer service has become a real differentiator for SMEs and mid-sized companies. Faced with ever more demanding consumers, capable of quickly …
The French, always want to undertake?

The French, always want to undertake?

Has the French enthusiasm for entrepreneurship dried up or does it continue to persist in this difficult economic context? Do the French still want …
Advertising objects and responsible marketing: how to reconcile visibility and engagement?

Advertising objects and responsible marketing: how to reconcile visibility and engagement?

Long associated with pens, mugs and tote bags distributed in quantity at trade shows, promotional items are evolving. Faced with the new expectations of …
The risk of undertaking, how to prepare well?

The risk of undertaking, how to prepare well?

If freedom and independence are the first levers of the desire to undertake, the reality on the ground requires constant management of uncertainties. Financial …
Partnering for success: mistakes to avoid to protect your professional union

Partnering for success: mistakes to avoid to protect your professional union

In the business world, the association is often perceived as the “marriage” of the entrepreneur: a sacred union intended to multiply strengths, share risks …
How to implement sport in business?

How to implement sport in business?

Sport was once part of private life activities. However, in recent years, the practice of sport in the workplace has created a real craze …
How to convince a large group to work with your start-up?

How to convince a large group to work with your start-up?

It is not uncommon to want to work with a large group when you are a start-up. However, it may impress you. However, start-ups …
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