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Transformations in the Business World

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Latest articles

Street marketing, pop-up shops, trade fairs are on the rise

Street marketing, pop-up shops, trade fairs are on the rise

Surprise, astonish, make people smile, hold attention and of course generate buzz… such is the ambition of pop-up shops, trade shows and “new generation” …
Market research: how to assess your potential before launching?

Market research: how to assess your potential before launching?

Evaluating your potential market is not a simple theoretical formality for completing a business plan. This is the litmus test. Too many project leaders …
At the UN, AI bosses take a seat at the table of States, but who will write the rules?

At the UN, AI bosses take a seat at the table of States, but who will write the rules?

Yesterday, September 23, the Security Council heard from the leaders of OpenAI, Anthropic and Hugging Face on the risks of artificial intelligence. Several European …
Mistral AI acquires Pimento and continues its move towards business applications

Mistral AI acquires Pimento and continues its move towards business applications

Mistral AI acquires Pimento, the French startup founded by Florent Facq and Tomás Yany, specializing in advertising creation assisted by artificial intelligence. After Koyeb …
With Septeo Legal, SEPTEO wants to move from law firm management to legal production

With Septeo Legal, SEPTEO wants to move from law firm management to legal production

By bringing together its business software, Lexbase content and artificial intelligence functions, Septeo wants to become the environment in which lawyers prepare their legal …
Gafam tax: the Assembly votes to double the rate to 6%, Roland Lescure calls for caution

CPF, CFA, France Travail: the government wants to open AI to 30 million workers

With “Impulsion IA 2027”, the government is not creating a major national school of artificial intelligence, but is choosing to circulate AI through the …
When great leaders bet on the new generation of startups

When great leaders bet on the new generation of startups

Today, many great leaders and seasoned entrepreneurs are investing their capital, time and expertise in promising start-ups. From the rise of Business Angel networks …
PRIMO raises nearly 7 million euros to have your IT managed by its AI agents

PRIMO raises nearly 7 million euros to have your IT managed by its AI agents

The French startup Primo announces a fundraising of 6.9 million euros from Headline and Global Founders Capital. The company, which centralizes the management of …
With 30 million euros, BIOLEVATE wants to make AI a compliance tool for laboratories

With 30 million euros, BIOLEVATE wants to make AI a compliance tool for laboratories

Biolevate announces a €30 million Series A round to deploy its artificial intelligence in regulated operations in healthcare industries. The Parisian company no longer …
Behind on electronic invoicing? An expert answers you

Behind on electronic invoicing? An expert answers you

Since September 1, 2026, all businesses subject to VAT must be able to receive electronic invoices. For VSEs and SMEs, the obligation to issue …
Why is premium physical mail a powerful lever for B2B prospecting?

Why is premium physical mail a powerful lever for B2B prospecting?

B2B decision-makers receive dozens of requests every day: emails, LinkedIn messages, automated sequences, invitations to demonstrations. In this continuous flow, a well-designed physical mail …
Attracting talent without a big budget: the SME guide

Attracting talent without a big budget: the SME guide

In the war for talent, SMEs and VSEs often start with a feeling of inferiority: how can they compete against large groups capable of …