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Latest articles

FDDAY 2026: the end of the era of unicorns, profitability is now the metric that counts

FDDAY 2026: the end of the era of unicorns, profitability is now the metric that counts

For a decade, the success of a French startup was largely told through its fundraising. Each round provided an amount, a valuation, an implicit …
The invisible errors that undermine organizations: when the human element fades

The invisible errors that undermine organizations: when the human element fades

In the entrepreneurial and associative landscape, we tend to focus all our attention on results: turnover, growth, number of members. However, the success of …
Saturation of digital marketing: why the advertising object is back in growth marketing

Saturation of digital marketing: why the advertising object is back in growth marketing

Overflowing mailboxes, overexposure to ads on networks, multiplication of channels: consumers find themselves faced with a profusion of digital content. Faced with this observation, …
TechBBQ 2026: the Nordic ecosystem facing its adulthood

TechBBQ 2026: the Nordic ecosystem facing its adulthood

The name has retained something good-natured, a barbecue, between neighbors, to talk about startups. Thirteen years later, more than 10,000 people will converge on …
Sponsored article: an essential lever of branded content strategy

Sponsored article: an essential lever of branded content strategy

A sponsored article allows a brand to speak out in a credible editorial framework, to an audience already attentive to the subject covered. Unlike …
Entrepreneur coaching encouraged thanks to a tax deduction

Entrepreneur coaching encouraged thanks to a tax deduction

Many of them offer their services to project leaders and most often they do so without seeking any other interest than that of supporting …
The illusion of security: rethinking modern entrepreneurship

The illusion of security: rethinking modern entrepreneurship

We were sold employment as a cocoon and entrepreneurship as insane risk-taking. However, in France, the real dizziness does not lie in starting out …
How to enforce discipline?

How to enforce discipline?

Within your business, just as within any organization, discipline is an essential component to the proper functioning of your organization. Each company is free …
Query fan out: why AI is changing the way engines crawl the web

Query fan out: why AI is changing the way engines crawl the web

THE query fan out modifies a fundamental mechanics of online search: a question can now trigger several parallel searches before an answer is produced. …
Building France invites French entrepreneurs to transform their ideas into applications

Building France invites French entrepreneurs to transform their ideas into applications

In many companies, ideas for tools first arise from a very concrete problem, orders still followed manually, commercial reminders to be better structured, a …
Leaders under tension: regain control of time

Leaders under tension: regain control of time

Today, the daily life of leaders has frankly not become any simpler. Between remote management, the surge of AI, unpredictable markets and constantly vibrating …
The 7 mistakes that kill a leader’s credibility

The 7 mistakes that kill a leader’s credibility

Many managers act on impulse. Between the excuses that are too frequent to be sincere and the counter-attacks, it is not always easy to …
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