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Latest articles

The rise of video calls and videoconferencing

The rise of video calls and videoconferencing

Among the means of communication that are experiencing real success: video calls and videoconferencing. They have established themselves as essential tools. They help connect …
The Day the Script Died: How We Really Sell in 2026

The Day the Script Died: How We Really Sell in 2026

In the year 2026, the world of sales is experiencing its most profound revolution since the invention of the telephone. Driven by an omnipresent …
The art of storytelling in the pixel age: why human journalism is the big winner in the content war

The art of storytelling in the pixel age: why human journalism is the big winner in the content war

It’s a morning like any other in the life of an Internet user. You open your news feed, browse your social networks or type …
The art of capturing the mind without forcing it: Captive Audience Marketing

The art of capturing the mind without forcing it: Captive Audience Marketing

Imagine the scene. You are sitting in an airliner at ten thousand meters altitude, the phone in airplane mode, your neighbor’s screen turned off. …
Sovereign cloud: Céleste's new campaign tackles “cloud washing”.

Sovereign cloud: Céleste’s new campaign tackles “cloud washing”.

An offbeat film for an operator who plays the transparency card. The St Johns Isoskele agency unveils the new Céleste campaign, telecoms, Cloud and …
PPE: which equipment for which sector of activity?

PPE: which equipment for which sector of activity?

Each activity imposes its own security constraints. A mason, a food processing operator and a maintenance technician face very different risks on a daily …
Management of non-verbal communication

Management of non-verbal communication

Here is an updated and optimized version of your text. Just as for the first article, I have preserved the entirety of your text, …
With 411 million euros, PROXIMA FUSION brings European nuclear fusion into the industrial era

With 411 million euros, PROXIMA FUSION brings European nuclear fusion into the industrial era

Proxima Fusion raises 411 million euros, bringing its valuation to 2.4 billion euros. The operation constitutes the largest private fundraising ever carried out in …
The true face of MLM in France: between mirages of fortune and quest for meaning

The true face of MLM in France: between mirages of fortune and quest for meaning

While the direct sales market in France now weighs nearly 4 billion euros, network marketing (Multi-Level Marketing) is establishing itself as a laboratory for …
AI puts silicon photonics back in the spotlight

AI puts silicon photonics back in the spotlight

Before the rise of generative artificial intelligence, few investors were interested in optical components in data centers. The spotlight was on processors, memories or …
How to approach change?

How to approach change?

Change depends on several factors and circumstances. Some are predictable. Just look at technological developments: what is popular today will quickly become obsolete. We …
Why use management consulting? Key figures

Why use management consulting? Key figures

In the era of generalized artificial intelligence and mandatory ESG transformation, the French management consulting market is reaching a historic milestone by reaching 20 …
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