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Latest articles

Never change packaging: consistency or laziness marketing?

Never change packaging: consistency or laziness marketing?

Extending a graphic identity initiates a strong strategic choice. Visual stability builds recognition, affirms a positioning and structures the relationship to the product. It …
Start alone and never recruit: viable model?

Start alone and never recruit: viable model?

The choice of full autonomy attracts an increasing number of entrepreneurs in France. In 2024, more than 1.1 million companies were created, including a …
What economic model does it impose on startups?

What economic model does it impose on startups?

As generative artificial intelligence models gain performance and accessibility, the question of How to structure an economy of AI actually viable in the medium …
Top 5 high -performance supervision practices without going through meetings

Top 5 high -performance supervision practices without going through meetings

Repetition meetings are involving concentration, dilute responsibility and slow down reactivity. French companies have implemented effective supervision practices, without resorting to meetings, based on …
Build a digital culture without depending on “Growth Hackers”

Build a digital culture without depending on “Growth Hackers”

French companies invest massively in their digital transformation, but digital culture remains an unfinished project. The occasional use of external experts is not enough …
GPT-4.1, Gemini, the battle to seduce the developers is launched

GPT-4.1, Gemini, the battle to seduce the developers is launched

OPENAI and Google redouble their efforts to become the privileged co -pilots of developers. By launching GPT-4.1 in Chatgpt, OPENAI provides an optimized model …
Uber returns to carpooling

Uber returns to carpooling

Uber takes up a position on the carpooling field with the launch of Share roada targeted offer on home-work journeys, structured around fixed routes …
Parrot joins the Blue Uas list, a strategic step on the American institutional market

Parrot joins the Blue Uas list, a strategic step on the American institutional market

The Parrot group announces that its new generation anafi drone has been added to the Cleared List program Blue Uassupervised by the Defense Innovation …
Data Marketing: how the data work for you

Data Marketing: how the data work for you

Imagine a world where you know exactly who your customers are, what they want, and when is the perfect time to make a purchase, …
When the stock becomes a strategic lever, not a position to reduce

When the stock becomes a strategic lever, not a position to reduce

The stock becomes a piloting tool as much as a strategy lever. Far from being limited to an accounting adjustment variable, it structures commercial …
Atos, promise of the future on a background of social breakage / Netflix wants to attract advertisers / Uber returns to carpooling

Atos, promise of the future on a background of social breakage / Netflix wants to attract advertisers / Uber returns to carpooling

+ In the loop Atos targets 10 billion euros in turnover in 2028… by backing at 8.5 billion this year Atos presents a transformation …
Establish family governance from the start in a start-up

Establish family governance from the start in a start-up

Starting a family start-up offers advantages in terms of confidence and decision-making speed. However, without a structured framework, personal relationships can interfere with professional …
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