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Latest articles

Manage a growth peak without diluting quality

Manage a growth peak without diluting quality

When a business crosses a brutal growth course, temptation is strong to go fast, often to the detriment of internal standards. But some French …
Poppins: a medical video game for dyslexic children, supported by a lifting of 5 million euros

Poppins: a medical video game for dyslexic children, supported by a lifting of 5 million euros

In France, nearly 1.3 million children are affected by “dys” disorders, whose dyslexia is the most widespread form. With barely 25,000 speech therapists active, …
Innovate from an obsolete product: recycling of ideas in business

Innovate from an obsolete product: recycling of ideas in business

Transforming a product considered to be exceeded into a renewed source of value is a strategic exercise that certain French companies master with finesse. …
The fundraising is not an end. It is a roadmap.

The fundraising is not an end. It is a roadmap.

The story is more than known: a strong growth company lifts a significant turn, welcomes new shareholders, defines an ambitious plan. And then, a …
Record results for revolut / robotics, ultimate AI application? / Washington shouts in economic extortion

Record results for revolut / robotics, ultimate AI application? / Washington shouts in economic extortion

+ In the loop Brussels sanctions Apple and Meta, Washington shouts in economic extortion The European Commission drew its first fines under the Digital …
📆 Exclusive event - ABM strategy: align marketing and dirty to closer contracts with high impact.

📆 Exclusive event – ABM strategy: align marketing and dirty to closer contracts with high impact.

Align marketing and commercial teams has become one of the most critical issues for B2B companies. In a context where the sales cycles lie …
Why optimization of conversion becomes more strategic than acquisition

Why optimization of conversion becomes more strategic than acquisition

For years, traffic acquisition has been the priority of marketing departments. Google Ads, Meta, Tiktok: budgets have been massively focused on increasing the volume …
The real obstacle to change: when leaders respond to fear by slides

The real obstacle to change: when leaders respond to fear by slides

Kodak had the right data. She even had the right teams. What she didn’t have was listening. While digital photography emerges, management is reassured …
Create a business on a niche shunned by investors

Create a business on a niche shunned by investors

Creating a company on a niche ignored by investors may seem counter-intuitive. However, some French companies have proven it: it is often in the …
Do not anticipate who will win, ask yourself about what will change

Do not anticipate who will win, ask yourself about what will change

Most decision -makers spend too long to scrutinize the movements of their competitors and too little to understand the tremors of the terrain under …
French business models that are resistant to low-cost giants

French business models that are resistant to low-cost giants

While the French market sees multiplying offers at broken prices in almost all sectors, some companies have chosen an opposite path. Neither elitist niche …
Doctolib, Pennylane did not create a SaaS app or solution. They built an infrastructure.

Doctolib, Pennylane did not create a SaaS app or solution. They built an infrastructure.

While many dream of creating The next successful application. Fluid interface, neat onboarding, ascending adoption curve. The product is king, use the judge, virality …