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Latest articles

SEO and GEO: how AI is redefining the rules of acquisition in 2026

SEO and GEO: how AI is redefining the rules of acquisition in 2026

Today, 37% of consumers now begin their research via an LLM rather than Google. Among Gen Z, the shift is even more marked since …
When the chatbot always responds, but doesn't always understand

When the chatbot always responds, but doesn’t always understand

“Sorry, I didn’t quite understand your request. Can you rephrase it? » Regardless of the time of day or night, this phrase has become …
How AI is transforming the sourcing, analysis and management of investments in investment funds

Investment funds facing AI: from experimentation to building an operating system

In the first episode of this series on artificial intelligence in venture capital, the question was that of adoption. Why should funds be interested …
ROCAPINE raises $13 million: is AI transforming mobile applications into disposable products?

ROCAPINE raises $13 million: is AI transforming mobile applications into disposable products?

For nearly fifteen years, the economics of mobile applications was based on a relatively stable equation, namely that developing a product required time, large …
Beyond the gadget: how to structure the use of AI in the daily life of marketing teams

Beyond the gadget: how to structure the use of AI in the daily life of marketing teams

In digital marketing, everyone is “doing AI”. We generate visuals, we write briefs, we automate reports. The tools are there, accessible, often free. And …
Do you know about CSR (Corporate Social Responsibility)?

Do you know about CSR (Corporate Social Responsibility)?

One more acronym, one less acronym… A certain confusion still sometimes reigns, and CSR always needs to acquire greater visibility and notoriety in order …
WANIWANI raises $8 million: after comparators, AI agents open a new battle of intermediation

WANIWANI raises $8 million: after comparators, AI agents open a new battle of intermediation

The startup Waniwani has just raised $8 million from Seedcamp, Redstone, Plug & Play and several business angels in order to develop what it …
Business transfer: the key steps to handing over (and optimizing your taxation)

Business transfer: the key steps to handing over (and optimizing your taxation)

This is the major demographic event of the economic decade. In France, more than 25% of SME and mid-cap managers are now over 60 …
Making yourself known in the market: the new manifesto for visible companies

Making yourself known in the market: the new manifesto for visible companies

Launching a revolutionary product or designing a service of impeccable quality is no longer enough. In today’s entrepreneurial landscape, the biggest risk for a …
ORBIO raises 18 million euros: is the AI ​​agent becoming the new front-line manager?

ORBIO raises 18 million euros: is the AI ​​agent becoming the new front-line manager?

For nearly two decades, the enterprise software industry has focused its efforts on office workers. ERPs have structured operations, CRMs have transformed sales teams, …
Digital insurance: BELFIUS wants to build a European champion from Belgium

Digital insurance: BELFIUS wants to build a European champion from Belgium

For years, the European debate on innovation has focused on the continent’s capacity to generate more startups. The acquisition of Leocare by Belfius Insurance …
Managing “Generation Z Alpha”: new codes, new expectations

Managing “Generation Z Alpha”: new codes, new expectations

They no longer ask for permission to shake up the rules, they do it. In the year 2026, generation Z (born between 1995 and …