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While the advertising industry begins a strategic turning point with the disappearance of third -party cookies, Smile Wanted stands out as a key player in the transition. The French Adtech, specialized in the curation of premium advertising inventory, is focusing on cookieless technology and real -time auctions to optimize the monetization of publishers and targeting advertisers. With a new fundraising of more than 10 million euros, the company accelerates its international development and strengthens its technological offer.
An alternative to the post-cookie era
The scheduled end of third -party cookies upsets the online advertising ecosystem. Deprived of a centralized monitoring tool, advertisers and publishers must rethink their audience and monetization strategies. Smile Wanted is positioned as an answer to this transformation by relying on an approach to Cookieless advertising curation.
Its algorithm analyzes the inventories available in real time, filters low engagement locations and optimizes auctions to keep only the most efficient spaces. This methodology guarantees advertisers an effective contextual targeting, without compromising the protection of personal data. For publishers, it optimizes advertising revenues by eliminating non -monetitable prints and promoting the most engaging inventories.
A technology adopted by market players
Smile Wanted relies on partnerships with leading platforms such as Equativ, Xandr, Pubmatic and Magnite to ensure the dissemination of programmatic campaigns. Its solution is integrated into thousands of premium media, allowing it to deal with several hundred millions of advertising impressions every day.
In a market where real -time auctions are progressing 20 % per yearSmile Wanted Cookieless technology is positioned as a strategic lever for advertisers looking for alternatives to third -party cookies.
Expansion to American and Asian markets
The rise in programming in the United States and Asia represents a priority growth axis for Smile Wanted. Already located in North America, the company accelerates its development in these markets by structuring its local teams and consolidating its partnerships with the main actors of Adtech.
A strategic fundraising to support growth
To support this expansion and strengthen its technological platform, Smile Wanted announces a fundraising more than 10 million euros. This tour is led by Capital Partners elevationwho injects 8 million eurosand completed by Bpifrance. These new funding will allow the company to Recruit key talentsd ‘Optimize advertising curation algorithms and accelerate its deployment on the markets American and Asian.
Founded by Gary Abitan, Jérémy Abitan, Maxime Deymes, Meyer Ayache and David CalleriSmile Wanted claims an annual turnover greater than 20 million euros and a Structural profitabilitya rare positioning in the Adtech sector.
