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The integration of generative AI into the offers of telecom operators is part of a logic of massive distribution and progressive monetization of these services, like the agreements concluded between the streaming platforms, a few years ago. By offering privileged access to their subscribers, Free, Orange and Bouygues Telecom become strategic relays for AI actors.
For Mistral Ai, Perplexity and Openai Being integrated into the offer of telecoms actors is one of the best ways to accelerate their adoption and reach a pool of more than 70 million potential users in France.
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So since Monday, Free includes 12 free months of Pro cat of Mistral ai For its mobile subscribers, accelerating its general public adoption. THE Pro cat propose Unlimited research and messagesincreased speed with Flash Answersand soon Memoriesan advanced personalization module. After a year, the subscription will pass to € 17.99/month. A double blow for the founder of Iliad, who is also one of the shareholders of Mistral.
For his part, Orange adopts a more selective approach. The operator offers the option paid Pro cat and focuses on the market first B2b by integrating a model of Mistral ai in its offer Live Intelligencelaunched in November.
Bouygues Telecom follows the example of Free with a free offer, but chose the solution of the American startup Perplexity . The operator offers all its subscribers A year of access to Perplexity Proan AI assistant coupled with an advanced search engine, usually billed € 19/month.
