While physical trade undergoes constant pressure on its margins, between competition from e-commerce and flambée of the unknown markdown, Veesion is positioned as a technological player in rupture. Based on computer vision -vision technology, the French startup has designed a real -time video analysis system capable of detecting suspicious gestures, without using facial recognition or storage of personal data.
While hundreds of millions of surveillance cameras permanently capture the activity in stores without treatment or operation, Veesion offers to use these dormant flows to strengthen the security and economic performance of points of sale. The solution, deployed via a mobile application connected to existing video surveillance systems, allows merchants to be alerted live when suspicious behavior is detected.
This technology interests both supermarkets and independent traders. To date, More than 5,000 stores in 25 countries use the solution, with measurable effects on their margins: some would note until 50 % decrease in the markdown From the first weeks of deployment. No additional material is required, which facilitates rapid adoption.
The company now plans to extend its technology to new use cases such as detection of incidents, the management of restocks, the optimization of customer journeys, or the monitoring of operations in warehouses, hospitals, sites or nurseries. Movement analysis becomes a transverse tool for human flow management and space security.
A major development axis concerns the United States, where Veesion already produces 10 % of its turnover without local presence. In June 2025, Benoît Koenig, one of the co -founders, will settle on site to open an American subsidiary.
A lifting of 38 million euros to change scale
To support this new growth phase, Veesion has just raised 38 million euros with White Star Capital, Red River West and Bpifrancewho join historic investors Odyssey Ventures, Verve Ventures and Future Foundersall renewed in this operation. Added to it 15 million euros in non -dilutive fundingbringing the total of the resources mobilized to 53 million euros. The startup had made a previous round in 2022 of 10 million euros from Odyssée Venture, Verve Ventures, Swiss Immo Lab and Techmind
Find an interview with Thibault David, co-founder of Veesion:
