In less than a year of existence, the French startup Tamtam has taken place as a new reference on the chessboard of Sales Intelligence. Its SaaS platform, designed to automate the identification of the best prospects and optimize complex sales, already seduces around thirty companies. It has just announced a financing tour of 3 million euros to accelerate its growth in Europe and embark on the North American market.
The fundraising, led by the pan -European Varsity fund, brought together Kima Ventures and several Business Angels from the FrenchTech, notably Romain Niccoli (Pigment), Frédéric Kingue Johnson (Contentsquare) and Raphaël Boukris (Didomi).
A business centered on complex sales
Tamtam targets the so -called complex sales segment, which involve in -depth knowledge of the accounts, a precise mapping of decision -makers, and an often time -consuming analysis work. Its platform is out the teams on three fundamental levers, the calculation of the total addressable market (TAM), the identification of the ideal buyer profile (ICP), and account intelligence (account research).
Thanks to a database structured on more than 70 million companies, nourished by public sources (reports, sites, interviews, speeches), enriched with CRM customers, and analyzed via generative, tamtam automatizes low value tasks to refocus salespeople on high impact actions. The tool makes it possible in particular to identify “sosies” companies of existing customers, to access comprehensive organizationalities, and to prepare the appointments more targeted.
“” Our platform realizes in a few seconds which usually requires hours of research. She does not replace salespeople, she frees them so that they can focus on the sale “Explains François Misslin, CTO and co -founder.
A measured commercial performance
Among its customers, the use of the platform would have enabled an average improvement of 57 % of the sales conversion rate and an increase of 47 % of the annual contract value (ACV). Performances which, according to the founders, validate the Product Proposal of the Product from the first marketing phases.
“” Thanks to much finer customer knowledge, prospecting becomes more relevant, better targeted and therefore more efficient. This precision gain also allows teams to spend more time to customer relations, which mechanically translates into better performance “Comments Édouard EPAUD, CEO of Tamtam.
Structure the team, target the international
With its first successes, the startup now aims to double its workforce to strengthen its produced and commercial teams. The funding will also serve to assert its position on the French market and to structure its European expansion, based on its first customers with an international dimension (Contentsquare, Didomi, Weefin, Lesbigboss). An establishment in the United States is also under study.
