Through its operation with Signiticspecialized in the management of email signatures, Positive takes a new step in its development by acquiring the German solution Mailtastic. A strategic move which confirms the emergence of a European champion in a market still largely dominated by American giants.
This acquisition takes place in a favorable context for the French ecosystem: Signitic is part of PositiveFrench SaaS technology group referenced in the FrenchTech120. Together, they are strengthening their presence in Europe by democratizing access to effective digital communication tools, particularly for small and medium-sized businesses.
Franco-German consolidation serving a unified solution
Signitic (France) and Mailtastic (Germany), which is celebrating its 10th anniversary this year, share the same vision: transforming the email signature into a strategic communication medium. Their merger gives rise to a unified platform, more complete, more intuitive and more efficient.
Signitic, the “100% made in France” solution that is exporting and establishing itself
Developed in Lyon and hosted in Europe, Signitic embodies a digital ethical, responsible and sovereignat the heart of the concerns raised by figures from French Tech. The integration of Mailtastic is a continuation of the European expansion already initiated by Signitic, in particular with its establishment in Turin Italy at the end of 2024. This new step further strengthens the relevance of its model and confirms its attractiveness in several markets on the continent.
This dynamic is fully in line with the group’s mission Positivewhich aims to support VSEs and SMEs in their digital transformation, regardless of their budget, across Europe.
A colossal market, where a French challenger shakes up Microsoft and Google
Through Signitic, Positive positions itself today as a challenger against the tech giants in a market estimated at:
- more than 26 million European companies,
- a potential of $268.6 million by 2030.
A growth which can be explained by:
- a multiplied turnover by five in three years,
- more than one million active users,
- more than 40,000 corporate clients in Europe for Positive Group.
Faced with American solutions designed only for large structures, Signitic also offers a pragmatic response to concrete needs of VSE/SMEstoo often neglected by the dominant platforms.
This operation illustrates the dynamism of the French Tech, become an important player in European innovation.
