In the photo, the Letsignit team, from left to right: Gaspard Roche, Head of Sales Enterprise — Amandine Fernandez, Chief Marketing Officer — Capucine Roche, Chief Executive Officer — Émilie Peythieux, Chief Customer Officer — Tristan Giblin, Chief Product Officer
The French solution Letsignitspecialized in employee-led communication, joins the 11th edition of The LVMH Startup Housethe group’s incubator dedicated to innovation and collaboration with promising companies.
Created by the LVMH group in 2018 and hosted at Station F, The House of Startups aims toaccelerate collaboration between the group’s Maisons and the most innovative startups. The program makes it possible to test, deploy and co-construct concrete solutions around strategic themes for luxury: customer experience, operational excellence, sustainability, communication, or even digital innovation.
Each year, nearly 2,000 applications from all over the world are studied, to retain only around twenty.
This selection marks a new stage in the development of Letsignit, already a partner of several Maisons in the group, notably Sephora, Le Bon Marché and Repossi and confirms the relevance of its technology at the service of international organizations where brand consistencythere desirability and the asset valuation are essential.
By integrating The LVMH Startup HouseLetsignit is part of a shared innovation approach aimed at strengthen the bond between employees and the brands they embody every day.
The solution allows businesses to harmonize and activate their communications at scale, while giving every employee the opportunity to become a brand ambassadorcontributing directly to the consistency, reputation and aura of the Houses.
“This integration illustrates the growing place of the employee at the heart of organizational communication. In a group like LVMH, where each brand is based on a heritage and exceptional know-how, the role of each person in coherence and collective influence is decisive. » — Capucine Roche, CEO of Letsignit
This recognition underlines Letsignit’s ability to support companies with high standards, where excellence, creativity and brand culture come together.
“We are proud to integrate a system as selective as The LVMH Startup House. This recognition rewards twelve years of effort to design the most effective solution complete and robust on the marketand confirms the solidity of our approach. It also underlines our capacity to contribute, on our scale, to the desirability and consistency of brands which are the strength of French luxury. And basically, what could be more symbolic than signature : this unique gesture, both personal and identity-related, to create a bridge between technology and heritage, between communication and the art of luxury. — Capucine Roche, CEO of Letsignit
It also reflects a convergence of strong values with those of the LVMH group, articulated around the “4Cs”: Craft, Customer, Creativity and Culture. Pillars that particularly resonate with Letsignit’s mission: putting people at the heart of communication and strengthening the coherence of brands through their employees.
During his year of support at Station FLetsignit will continue its mission ofelevate daily communication to the rank of strategic assetby exploring new uses in the luxury sector.
Among the startups selected this year are: Vizcom, Bluefish AI, SoPost, SeeLab AI And Olfyillustrating the diversity of innovations supported by The LVMH Startup House.
