Northvolt disconnects from its creditors / 2025 marketing plan, the Maxime Baumard method (Pennylane) / SOLTEO lifts…

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🚨 BREAKING NEWS 🚨

Northvolt files for bankruptcy in the United States

The Swedish battery manufacturer Northvolt filed for Chapter 11 bankruptcy in the United States, beginning a restructuring process scheduled to conclude in the first quarter of 2025. Subsidiaries Northvolt Germany And Northvolt North America remain operational and outside of this procedure.


🌟 IN THE FEATURE 🌟

2025 marketing plan: Maxime Baumard’s method for structuring PENNYLANE’s B2B strategy

🎯 The Defense Innovation Agency selects Dark to study the interception of dangerous orbital objects



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The French startup Darkspecialized in defense and space security, was chosen by theDefense Innovation Agency (AID) for a conceptual study aimed at simulating the interception of dangerous objects in orbit. His simulator Salazar coordinates all stages of system operation Interceptordesigned to capture these objects. The objective is to develop optimized interception scenarios, including against targets equipped with evasion systems.


IN BRIEF ⚡

📌 The European Union is planning an investigation into Amazon next year, aimed at assessing whether the company favors its own products over other brands.

📌 Teresa Ribera, former Spanish Minister of Ecology, has been confirmed as EU Competition Commissioner, replacing Margrethe Vestager.

🏅 SEC Chairman Gary Gensler resigns before being fired, he will leave office on January 20, 2025.

💡 The UK plans to put in place a single regulatory framework in 2025 to oversee stablecoins and staking services, as part of a global strategy to regulate cryptoassets.

🗂️ Ripple, Kraken, Circle and a16z are looking to join a future crypto council proposed by Donald Trump, aimed at creating a national bitcoin reserve.


💰 FUNDRAISING 💰

SOLTEO raises 1.5 million euros to develop micro-solar power plants

  • Freqens raises 3 million euros to support purchasing teams in their decisions.
  • EDEN AI raises 3 million euros to democratize access to AI in business
  • TWENTY raises 4.7 million euros to redefine CRM standards thanks to open-source
  • ARENAMETRIX raises 8 million euros to develop its CRM dedicated to the cultural and sports sectors in Europe
  • Enveda Biosciences, specializing in AI to discover drugs, is raising 130 million euros after a previous round of 55 million euros in June, to finance clinical trials on a treatment for eczema.
  • New York-based startup Lightning AI is raising €50 million to simplify the management of AI models in the cloud, bringing its total funding to €103 million.
  • Mara Holdings, a crypto-mining company, raises 1 billion euros via convertible notes to acquire bitcoin, a certain sense of anticipation…

🤝 ACQUISITIONS 🤝

Mediaocean acquires Innovid For 500 million dollars to strengthen its capabilities in connected television (CTV) advertising.

Wiz redeem Dazzspecialist in cybersecurity risk management, for 450 million dollars


🔢 NUMBERS 🔢

  • 📈 82.3% : Twitch market share in streaming hours in Q3 2024, followed by YouTube Gaming has 5.6%.
  • 🔒 2 million : Number of accounts deleted by Meta in 2024 for scams linked to “pig butchering”.

🏃‍♂️ MOVEMENTS 🏃‍♂️

  • Jerome Marin joined Minted as editor-in-chief to pilot the platform’s new editorial strategy. Former correspondent of World and founder of Cafetechhe will bring his media and tech expertise.
  • Alice Chaillan joins the board of directors of the National Frequency Agency (ANFR).
  • Christine Choquel becomes Global CIO at Accor.
  • Valentin Napoli is appointed Director of Epitech Nantes.
  • Marie Bornes Breuzon becomes Director of Internal Communications and CSR at Ardian.
  • Anne-Sophie Huet takes over the vertical marketing direction of Retail, Luxury and CPG Europe at Valtech.

+ Previous GOOD MORNING FRENCHWEB:

  • Wednesday: The Belgian ODOO exceeds €5 billion in value / Resilience makes an acquisition / Fundraising not to be missed
  • Tuesday: CHAP, the message has not yet gone through / REVOLUT passes the milestone of 50 million customers / Fundraisers of the day
  • Monday: Brendan Carr against Big Tech / Perplexity launches into e-commerce, Mistral aligns with OPEN AI / VC returns at an all-time low

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