With our partner Salesforce, unify sales, marketing and customer service. Accele your growth!
If the event budgets of large companies explode, their management remains fragmented and often opaque. Naboo offers a SaaS platform that allows purchasing and financial departments to centralize, pilot and optimize these expenses
Expenses related to MICE (meetings, incentives, conferences, exhibitions) are expanding. According to a Statista study, the European market represents more than 65 billion euros per yearand large companies devote an increasing share of their budgets to internal and external events.
However, these expenses remain unstructured. In most groups, each subsidiary, department or country reserves its own events, negotiates its prices and manages its budget in isolation. Result : a total absence of consolidation and control. “The fragmentation of MICE expenses between the services makes it exceptionally difficult to obtain a consolidated and centralized view,” explains Laure Pechmalbec, Purchasing Category Manager, Marketing and Communication Europe of Arkema.
Faced with this observation, Naboo offers a unified solution to control event budgets Large companies in real time.
Founded to simplify the reservation of B2B events, Naboo has evolved towards a Complete event management management platform. The company allows the purchasing departments of centralize all the events organized within the group And to follow the associated costs, with advanced reporting and optimization tools.
With customers including Google, Société Générale, Veolia, Arkema, Thales and QontoNaboo wants accelerate its international expansion. The company now targets Germany, Spain, the United Kingdom, Benelux and Italystrategic markets where large companies seek to rationalize their event expenses.
To achieve this, Naboo continues a strategy of external growth. After the acquisition of Bizmeeting in Francethe company provides for redeem an actor from MICE in Spain By the end of 2025.
To support this expansion, Naboo announces a fundraising 20 million euros in series Aled by Capital conceptalongside historical investors Isai and Ternel. This funding will accelerate The development of the technological platformof double the workforce in Europe and continue external growth.
