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Kolsquare, a European player in influencer marketing, announces the acquisition of Woomio, a platform specializing in the Nordic countries. Founded in 2014 in Copenhagen, Woomio has more than 300 clients, including Rituals, Flying Tiger and Red Bull. This operation allows Kolsquare to expand its presence in Denmark, Norway, Sweden and Finland.
Quentin Bordage, founder and CEO of Kolsquare, indicates that this acquisition is part of an accelerated growth strategy, already underway in France, Germany, Spain, Italy and the United Kingdom. The KOLSQUARE manager was won over by the quality of Woomio’s product and the experience of his team.
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Woomio’s tools, focused on data analysis and automation, will therefore complement Kolsquare’s advanced functionalities. This integration will strengthen the platform’s offering, particularly in terms of Responsible Influence, an approach that Kolsquare places at the center of its strategy.
The acquisition draws on the support of team.blue, a European technology group to which Kolsquare joined forces at the start of the year. This alliance offered Kolsquare the necessary resources to intensify its development and carry out strategic acquisitions, such as the integration of Woomio.
