Isoskèle LineUp7 continues its development in the banking and insurance sectors with two new missions around its MarTech expertise. The group now supports CNP Assurances Protection sociale and BforBank in the transformation of their marketing, the optimization of acquisition pathways and the evolution of their MarTech architectures.
Two distinct projects which mobilize the group’s expertise around the same issue: combining strategy, data and technology to improve marketing performance.
CNP Assurances Social Protection: the value approach
The Isoskèle LineUp7 teams advise CNP Assurances Protection sociale in optimizing their acquisition paths, as well as in performance management.
The objective is to sustainably evolve the way in which CNP identifies, engages and converts its prospects into customers.
BforBank: the redesigned MarTech architecture
BforBank also trusts Isoskèle LineUp7 to structure its marketing ecosystem through a consulting and support mission in MarTech architecture.
The objective: to manage the migration to a new technological stack while guaranteeing business continuity and preserving business performance.
Strategy, data and technology at the heart of the two projects
Beyond their diversity – relational strategy, acquisition, technical architecture – these two missions illustrate the same conviction at Isoskèle: marketing performance is built by articulating strategy, data and technology.
To go further: the vision of Olivier Guyomard
Founder and co-president of LineUp7, Olivier Guyomard recently shared with FW.MEDIA his vision of the transformations underway in marketing, with the convergence of data, technological platforms and artificial intelligence.
In our show MARKETING DECODEhe returns in particular to the transition from CDPs to Customer Engagement Platforms, the arrival of agentic AI in marketing operations and the new performance challenges associated with these transformations.
→ To see: Olivier Guyomard (LineUp7) – “2026 will mark the entry of marketing into the agentic era” >
About Isoskele
Isoskèle is a data marketing group that supports companies in transforming their marketing, from strategy to execution. Drawing on data, technologies and AI, the group designs and deploys concrete solutions to optimize the customer experience, streamline journeys and sustainably improve the performance of organizations.
Structured around three complementary poles: MarTech (LineUp7), Acquisition (TimeOne and CyberCité) and Creation (St Johns and OnlySO)Isoskèle mobilizes all of its expertise within a single integrated model.
This approach makes it possible to manage, activate and measure marketing levers from end to end in order to maximize performance.
The group’s expertise
MarTech
LineUp7
Acquisition
TimeOne
CyberCity
Creation
St Johns
OnlySO
