The arrival of AI Overviews in France is gradually changing the way Internet users access information on Google. For many queries, the search engine now directly displays an AI-generated response, accompanied by a limited selection of sources.
For companies, media and marketing teams, the challenge now goes beyond traditional positioning in search results: how to be one of the sources selected and cited by AI-powered search engines?
From SEO to visibility in AI-generated responses
According to data presented by Positive, the appearance of AI-generated responses can lead to a significant drop in click-through rate on organic results.
A development that forces brands to rethink part of their acquisition strategy: being well positioned remains essential, but being understood, identified and taken as a source by AI systems is becoming a new visibility issue.
What content is preferred? What criteria seem to favor their citation? And what actions should we implement now?
Register for the webinar
45 minutes to understand the new reflexes to adopt
During a webinar organized on September 23 from 9 a.m. to 9:45 a.m., Lukas Liénard, consultant at Positive, will review the first lessons observed since the deployment of AI Overviews in France.
On the program:
- understand what actually changes in research results;
- identify the factors that favor the presence of a brand among the cited sources;
- discover the lessons of a study carried out on more than 650,000 responses generated by AI;
- leave with 5 concrete reflexes to integrate into your visibility strategy.
- The webinar is free and 100% online.
AI Overviews is available in France: how to stay visible there
🗓️ Wednesday September 23 – 9:00 a.m. to 9:45 a.m.
Register for the webinar
