Mobile -oriented strategies: why each company must give priority to smartphones
In the current digital economy, the smartphone is often the first, even the only one, point of contact between a
Create a business without making it a brand
Business creation is today largely associated with the notion of brand. Name, logo, storytelling, visual universe and omnipresent narration on
Voluntarily reduce the number of customers: risky or intelligent strategy?
Growth is not always a matter of volume. As companies seek to preserve their margins, guarantee the quality of service
Companies that never give a discount: is it tenable?
Systematically refusing any commercial discount, including for loyal customers or significant purchases, remains a marginal position in the strategy of
The non -technical innovations implemented in French companies
Innovate does not necessarily mean betting on technology or patents. Many French companies rethink their internal practices, their managerial models,
Make slowness a management choice: concrete examples and measured effects
Accelerating is not always synonymous with efficiency. On the contrary, some French companies choose to integrate slowness into their management
Mount a business to two: what configurations avoid implosion
Mount a business to two: what configurations avoid implosion a company for two can appear as a guarantee of complementarity
Companies that have removed intermediate hierarchical levels
Simplifying the organization to streamline decision -making is a recurring temptation in growing businesses. Some structures have made the radical
Top 5 B2B sales techniques that no longer work
B2B trade practices are evolving at high speed, under the combined effect of digitalization of purchasing journeys, customer professionalization and
Create long obsolete products: companies that focus on extreme sustainability
While many sectors are dominated by accelerated renewal cycles, some French companies choose to bet on the extreme and real