Some business lessons by extreme sports
When you observe a snowboarder rushing down a dizzying slope or a surfer facing monstrous waves, the first reaction is
When a strange hobby becomes a profitable business
There is something deeply inspiring in the stories of entrepreneurs who transform an unexpected passion, sometimes deemed strange or unusual,
Products rejected by all that ultimately exploded
The history of innovation is full of false starting and first resounding failures. Certain ideas, which seemed dedicated to failure
Startups that used prohibited tactics … legally
The universe of startups is a playground where creativity and audacity come up against the limits of legality and ethics.
Micro-innovations that have changed a market
Spectacular innovation, the one that makes headlines attracts attention. We admire the Tesla, the Netflix, the iPhone. However, behind these
Improbable pivots that saved startups
The history of success is rarely linear. Many companies that dominate their market today have not followed the initial plan
Forgotten failures that led to giants
It is too often believed that the success stories of startups and industry giants have emerged from nowhere. We remember
Absurd decisions that sometimes save a startup
Management manuals emphasize rigor, optimization and anticipation via business plans. However, those who founded a business know that reality often
The useless business: why futile products report millions
There is something confusing, almost annoying, to see objects without apparent value turn into dazzling commercial successes. While managers develop
Anti-growth as a radical strategy: what would happen if we aimed “better” instead of “more”?
Growth has always been the grail of the company. More turnover. More market share. More products. More subscribers. More of