In a context where Only 37 % of French employees declare themselves motivated by their work (Baromex study), the issue of engagement becomes strategic. Companies are no longer content to measure employee satisfaction: they seek to optimize their experience and involvement To boost their productivity.
However, traditional tools for managing talents that are too rigid, complex and often disconnected from the field, are struggling to meet the expectations of companies and employees and even slow down the emergence of a truly participative management. It is faced with this observation that two pioneering market players, Zestmeup and Supermoodannounce their merger today.
A market in full transformation
The SaaS solutions sector dedicated to employee engagement is experiencing a strong dynamic. For several years, companies – in particular major organizations and ETIs – have been in common in platforms aimed at improving the employed experience and performance management.
With references like Fnac-Darty, BPCE, Boulanger, Crédit Agricole or DecathlonSupermood and Zestmeup have established themselves as reference partners in France and Europe. Their merger marks a strategic turning point in this market in full structuring, where consolidation becomes a key lever to compete with international actors.
An innovative and complete technological response
By uniting their expertise, Zestmeup and Supermood aims to create a unique platform covering the entire collaborating route ::
- Listening and diagnosis : Thanks to social barometers and real -time surveys, companies can capture the mindset of their employees and anticipate internal trends.
- Performance management : via objectives monitoring tools (OKR), interviews and assessments, the new platform allows employees to align with the global strategy.
- Talent development : Integration of personalized action plans, monitoring of predictive skills and analyzes for more agile and efficient management.
- Fluid and engaging employee experience : Simplification of tools and intuitive interface to promote adoption by teams.
With more than 400 customers, 1,000 projects carried out and nearly 3 million employees questionedthe group from this merger aims to become a strong player in Europe in the field of SaaS solutions for employee engagement.
“The achievement of a critical size allows us to position ourselves against the greatest international actors, in order to defend an” French “commitment, based on listening and data. »» – Kevin Bourgeois, founder of Supermood
Already profitable, the company displays a sustained growth with an increase in increased +50 % of the arr by end of 2025 and a EBITDA of +10 %. In the medium term, it aims Arr of 10 million eurosand plans toaccelerate its European expansion by new acquisitions from 2026.
This consolidation strategy is based on The experience acquired by Zestmeup during the integration of Bloomin in December 2023 and the support of key investors as Capital reflection, Go Capital, Citizen Capital and Educapital. Zestmeup made 2 fundraising for a total amount of 7 million euros and also Supermood two laps for 7.5 million euros.
