Companies that prosper today are no longer content to sell a product or service: they rethink the way in which they generate income. With the evolution of consumer expectations and technological upheavals, new economic models emerge and redefine market rules. In France, several players have managed to use these trends to retain their customers, increase their profitability and adapt to new societal requirements. Subscription, gamification and circular economy are three approaches that transform industries and open up new opportunities for entrepreneurs.
Subscription: profitable and predictable loyalty
The subscription model is one of the most profitable and reassuring for businesses, guaranteeing recurring income while maximizing customer loyalty.
Blissim, formerly Birchbox, revolutionized the beauty industry in France by offering monthly boxes containing cosmetic products. This approach allowed the company to create a strong link with its subscribers while offering partner brands an effective channel to introduce their products.
In other sectors, companies such as Back Market, leader of the reconditioned, incorporating subscription services to ensure the guarantee and maintenance of electronic products, thus generating a new source of income without depending on only unit sales.
The subscription works particularly well when the offer is based on exclusive content, high added value and fluid experience. Companies that adopt this model must ensure that the attrition effect is avoided, by offering an always relevant service and regularly renewing their offer to maintain subscribers’ commitment.
Gamification: transform customer commitment into growth lever
Far from being reserved for video games, gamification infiltrates all sectors of activity to energize the user experience and increase the involvement of consumers. By introducing reward, progression and challenges mechanics, brands create more engaging interactions and retain their customers in a fun way.
Decathlon, for example, uses gamification in its mobile application by offering sporting challenges and rewards to motivate customers to practice regular physical activity. This approach is not limited to encouraging the purchase, but creates a real ecosystem where the user is encouraged to interact continuously with the brand.
In the banking sector, Fortuneo has been able to take advantage of gamification by integrating features that allow customers to follow their savings objectives interactively. By making financial management more fun and accessible, online bank retains its users while encouraging them to adopt better financial habits.
Companies that succeed with gamification are not content to add fun elements to their offer, they rethink the overall experience to stimulate commitment and transform each interaction into a long -term accession opportunity.
Circular economy: sustainable profitability and powerful brand argument
With increasing ecological awareness, the circular economy stands out as a viable alternative to traditional models based on overconsumption. Rather than selling products intended to be thrown away, companies that adopt this approach rely on sustainability, repair and reuse to generate value.
Le Bon Coin perfectly illustrates this model by facilitating the sale of used products between individuals, thus transforming each user into a potential buyer and seller. This model not only won millions of French people, but it also allowed the platform to become one of the major players in e-commerce in France without ever producing a single property.
In the fashion sector, Patagonia and initiatives as a collective cloakroom have identified the resale and repair of second -hand clothing, thus offering consumers an alternative and lasting ethics to traditional fast fashion models. This strategy not only improves brand image, but also attracting customers sensitive to environmental issues.
The circular economy is not only a marketing lever: it also makes it possible to secure supplies in particular dependence on raw materials and to optimize the margins by valuing each product on a longer cycle.
What tendency to adopt for your business?
The choice of an economic model should not be done at random, but depending on several strategic criteria:
- The activity sector: Some models adapt better to certain markets. The subscription works particularly well for digital services, gamification for retail trade and the circular economy for industries where sustainability is a key issue.
- Customer behavior: A company must analyze the expectations and habits of its consumers to identify the model that will generate the most membership.
- Long -term profitability: if the subscription provides recurring income, it also involves continuous logistics. The circular economy requires adjustments to the supply chain but can generate long -term margins.
