Worn by the boom in streaming and the search for new marketing performance channels, the connected television market is experiencing rapid mutation. Streaming now represents 45 % of the television audience in the United States, exceeding cable and combined Broadcast. Digital video advertising, including connected television, is increasing almost three times faster than all media spending and is expected to reach $ 72 billion in 2025. This dynamic attracts advertisers from direct e-commerce to the consumer and social advertising, who are looking for alternatives to saturated canals.
It is in this context that Arthur Querou founded its new Startup Vibe.co, in 2022 between Paris and New York, with a model that aims to transform television advertising into a measureable lever and optimized by artificial intelligence, like what has been done on social networks.
To respond to this request, VIBE.co relies on owner technologies. Its platform combines artificial intelligence and direct access to premium inventories, with measurement tools focused on sales incrementality rather than traditional indicators. The company also develops Vibe Studio, a video editor based on generative AI. Today, around 10 % of advertisements broadcast via vibe.co are created through this, a rate that the company wishes to bring to 30 % by 2026.
In less than two years, the startup has reached the significant level of $ 100 million in arrival, a growth rate that places it among the fastest young software shoots to cross this threshold. Vibe.co indicates working with more than 5,000 brands, reaching 120 million households and distributing 500 applications and streaming chains. The campaigns carried out on the platform would show an average of a return on advertising investment of 250 % and an increase in sales of 20 %.
Arthur Querou is known to the French tech ecosystem for having previously co -founded KMTX, Parisian company of Adtech acquired by Seedtag in 2023, after a first entrepreneurial experience with Motionlead.
Vibe.co announced a fundraising of 42 million euros in series B, bringing its valuation to 349 million euros. The operation was carried out by Hedosophia, with the participation of Singer, Elaia, Quantumlight (Nik Storonsky funds, CEO of Revolut), Illéian (Ilkka Paananen funds, CEO of Supercell), as well as individual investors such as Carolyn Everson, Disney and Coca-Cola. Nirav Tolia also joins the board of directors.
