Four years after its creation, Sunday is entering a new phase of development. The startup founded by Victor Lugger, Tigrane Seydoux (Big Mamma) and Christine de Wendel (ex-Zalando, ManoMano) announces a raised 21 million dollars (18 million euros) in series Bled by DST Global Partners.
This financing marks the return of an emblematic player in post-Covid French Tech, born from a simple idea: paying your bill shouldn’t be the worst part of the meal.
From an in-house solution to a global platform
Launched in 2021 at the heart of the health crisis, Sunday was first designed as an internal tool to streamline contactless payment in restaurants Big Mamma. The principle is based on a QR code allowing you to pay your bill, leave a tip and view the menu in just a few seconds.
Adoption is immediate, increase in 40% of tips, 12% of the average basket and a checkout time reduced to less than a minute. This success convinced the founders to make it a full-fledged company. In less than a year, Sunday team more than 1,500 restaurants in Europe and the United States, PNY has Eatalyand successively raises $24 million in priming then 100 million dollars in series A with Coatue Management, DST Global, New Wave And Xavier Niel.
But this phase of hypergrowth is accompanied by strong operational pressure. In 2023, after having reached 400 employees and a presence in seven countries, Sunday is rationalizing its workforce and refocusing its activity on its most promising markets, namely France, the United Kingdom and the United States.
A platform integrated into the heart of catering
Sunday’s model has since evolved. It is no longer a simple payment solution, but a complete platform connecting all customer interactions (ordering, payment, loyalty and CRM) integrated into more than 50 partner systems as Zelty, Lightspeed, The Addition Or Paytronix.
This “connected” approach produces tangible results with 83% customers who scan a QR code choose to pay with Sunday, 67% who leave a review, either 13 times more than on classic platforms, etc.
Today, Sunday claims more than 80 million users And 3,000 partner restaurants across France, the United Kingdom and the United States, generating more than $4 billion in annual payments.
Objective 2026: all formats, from brasserie to three stars
With this B series, Sunday aims to double its revenue, customer volume and product adoption by summer 2026.
The company is expanding its range to all catering segmentsof the self-service kiosks for fast food to invisible payment solutions for high gastronomy.
“Customers who pay with their phone behave like any digital experience: they note, share, and generate data. With the rise of AI, this makes it possible to extract an incredible amount of insight. It’s a real game changer for hospitality,” emphasizes Victor Luggerco-founder of Sunday.
In 2026, the startup plans launches in new French cities as well as in UNITED STATES (Los Angeles, Austin, Washington DC, Dallas, Denver, Boston, Las Vegas) and Middle Eastwith a first deployment planned for Dubai.
“We are building the industry-leading restaurant platform that connects every touchpoint into a single, seamless experience. The appetite from the sector is enormous,” adds Christine de WendelUS CEO of Sunday.
An emblematic trajectory of the new French Tech
Sunday illustrates the maturity of a generation of French startups moving from the frenzy of record fundraising to a phase of controlled and profitable growth. The company is now positioned as a structural player in the connected catering sectorat the intersection of payment, data and customer experience.
“Our mission is not to build more technology, but to make catering better for customers, staff and operators,” concludes Victor Lugger.
