Becoming a business owner, even with a brilliant idea, used to require solid capital, well-established premises, a well-filled address book and close relationships in the business world. Today, all these parameters have been disrupted, not only by the explosion of digital technology and networks, but also by a profound change in behavior. Furthermore, new regulations and the proliferation of support systems have radically changed the situation for entrepreneurs.
Creating without a penny in your pocket used to be a challenge. Today, with the maturity of the micro-enterprise regime and the digitalization of services, this dream has become an accessible reality. So, how can we transform the essay?
What type of structure can we create with Zero Euro?
On a legal level, apart from the SA, there is no longer a mandatory minimum capital to create a company of the type SARL, EURL, SAS or to opt for the Micro-enterprise. As for sole proprietorships, no initial contribution is required by law. However, if the legal barrier has fallen, the question of the sustainability of the company arises in a very different way on the ground.
What is the difficulty when starting out without money?
If registration itself is inexpensive, the entrepreneur must have a minimum of security funds. In fact, these resources are used to ensure personal daily commitments and to cover the costs inherent to the activity. In addition, commercial prospecting is an investment of time which does not generate immediate income, and customer payment deadlines can weigh heavily on cash flow. The creator must therefore anticipate the first operational costs (telephony, travel, digital tools) before receiving his first collections.
Without starting capital, can we benefit from aid or subsidies?
Public schemes, such as honorary loans or certain regional support (following the NACRE scheme), often condition their aid on the overall viability of the project. The organization analyzes whether the company has a real chance of survival. However, to last, a structure must have a minimum financial base. Money calls for money: the total lack of capital can be seen as a major risk by financiers.
What do you do when you have an idea and nothing in your wallet?
The entrepreneur can turn to specialized structures such as theADIEor apply for guaranteed bank loans (like those of Bpifrancewhich integrated the missions of Oséo). It is also advisable to contact local initiative platforms. In the majority of cases, it remains necessary to mobilize around a third of the total needs to trigger this financing. The important thing is to get support: financing is a real engineering process where initial assistance often opens the doors to other resources through leverage.
Can we be credible against bankers without starting capital?
It’s a big challenge. If your savings are limited, try to mobilize the “Love Money” (money from family and friends). Even if the amounts collected are modest, they prove the confidence of those around you in your project and your person. For a banker, this proximity commitment constitutes a much stronger signal of credibility than an empty account.
Are there more affordable sectors to create with very little money?
Sectors requiring heavy material investments are difficult to access without own funds. Conversely, service or consulting activities, which mainly require working capital (WCR), are more affordable. Note, however, a strategic nuance: if you plan to raise funds later, investors often prefer to finance tangible assets rather than simple operating needs.
And crowdfunding? The solution?
Crowdfunding is a powerful lever for raising funds via online platforms. It allows a community of contributors to directly support identified projects (cultural, social, innovative, digital, etc.).
There are generally three types of contributions:
- The gift (donation or reward crowdfunding), with or without symbolic compensation.
- Investment (Equity) :
- In capital (remuneration via dividends or capital gains).
- In bonds (remuneration in the form of interest).
- In royalties (commission on future turnover).
- The loan (Crowdlending) :
- The interest-free (solidarity) loan.
- The loan with interest, often without security or personal guarantee.
In return for the service, the platforms charge a commission on the amounts collected (generally between 5% and 12%). The choice of platform and form of crowdfunding will depend above all on the nature of your project and your ability to bring together a community.