The business world never stops, and every quiet moment is an opportunity to lay the groundwork to convince investors or capture the attention of a strategic client. Instead of experiencing uncertainty, now is the perfect time to become a communications expert. Take advantage of the current fluidity of exchanges to rehearse by videoconference with your associates, collaborators or coaches in order to refine your presentation. It’s also an opportunity to think about your visual identity and think outside the box. In this exercise, the elevator pitch remains your best workout.
30 seconds to convince… This seems ridiculous! However, the concept of an elevator pitch consists precisely of presenting oneself and arguing in order to attract a partner or a client in a record period of time. Rest assured, others have done it before you brilliantly. A successful elevator pitch is above all a performance that needs to be prepared and rehearsed. Here are some tips to shine, whether behind a screen today or on stage tomorrow.
Synthesize to get to the point
This first tip seems obvious, but when you only have a minute to impress decision-makers, it is essential to be clear with the objective of your intervention. You need to have your key messages down pat. To achieve this, first draw up a list of the concepts that must be discussed. For example, if you are presenting an innovation, focus on its unique value proposition, its concrete benefits and what it will transform in users’ daily lives.
These elements will immediately capture attention. It’s up to you to define what makes your project innovative: a disruptive technology, a unique ecological approach or a daring economic model. A strategic reflection session is necessary to sort the essential from the superfluous. If you waste your time on too much technical detail, you will lose your listeners. Target information that reassures and makes you want to know more; the pitch is only the first step in a longer process, but it is decisive.
Structure your speech well
Once your objective is defined, organize your pitch. Given the brevity of the exercise, a solid plan will serve as a guideline, even in times of stress. A controlled structure conveys an image of professionalism and assurance. To construct your speech, here is an effective framework that you can adapt:
“(Your name / Project name) was designed to (Mission and target: address a specific problem). This is (Briefly explain the concept) which, unlike current solutions, (Highlight your competitive advantage) thanks to (Your technical or usage specificity). I suggest you discuss it further or test our prototype! »
Ending with an opening, like an invitation to a demonstration, arouses curiosity and demonstrates your confidence. Emphasize your differentiation. This structure is a basis: it’s up to you to embody it with impactful content.
Prepare your visual support
Your plan should also guide the design of your presentation materials. Whether for online screen sharing or indoor screening, a neat visual reinforces your impact. However, avoid the trap of overcrowded slides. Since the pitch is short, ban long blocks of text that no one will read.
Prioritize visual impact. Show your product in action, introduce your team, use clear infographics or bold visuals to make an impact. If the format allows it, a short video of a few seconds can be very effective. The brain processes images much faster than words; your visual presentation is therefore as important as your speech.
Take care of your style…
Your content is central, but your appearance carries your message. Take advantage of every opportunity to make a strong visual and intellectual impression. Don’t be afraid to appear unusual. Formatted profiles, with monotonous speech and a fixed attitude, are legion. Why not assert yourself by showing your true personality?
Stay natural and sincere. Choose an outfit in which you feel strong and authentic, without going overboard, but daring to stand out. Attracting attention through your authenticity is a major asset. Remember that Mark Zuckerberg imposed the casual style in tech, while Steve Jobs revolutionized the codes of presentation with his famous keynotes. They built empires while remaining true to their own style.
…and its vocabulary!
The form of your pitch is as crucial as the substance. To avoid blending in, focus on creativity. In addition to your look, your way of expressing yourself is a powerful lever. Use strong, evocative words that bring an ambitious dimension to your project.
The choice of precise, colorful and sometimes atypical terms will set you apart from conventional and smooth speeches. Keep in mind that investors and customers are constantly contacted on networks and by email. They are often saturated with interchangeable propositions. To shine, don’t be yet another file on a pile: be the one you don’t forget. Stand out!
