For several years, a new category of actors has been trying to redefine the profession of insurer, these emerging companies are distinguished by their technological approach, seeking to rebuild the insurance infrastructure by relying on digital tools and automation. In France, Seyna illustrates this trend in the Sectortech sector, and announced a new financing of 10 million euros to consolidate its development.
Created in 2019, the company has chosen to start from scratch, by developing a model entirely designed around technology, when traditional companies must compose with inherited systems. Seyna presents itself as a structure built to absorb and natively treat data, giving it increased product personalization capacities, made to measure for brokers and MGA.
Thus artificial intelligence is mobilized to integrate complex slips, accelerate legal treatment, adjust pricing benchmarks and automate the monitoring of portfolios. “We build an insurer, in the same way as our competitors, with the same constraints. Our introduction of technology and generative AI, however, allows us to do with more automation and quality the monitoring of products, which other insurers do manually, “explains Jean Nicolini, financial director and risks.
The market remains particularly competitive, however, with historical insurers, such as anxa, Allianz, Generali or Hiscox, which invest in digital platforms to modernize distribution, fluidify the treatment of claims and capture the clientele of brokers. At the same time, a generation of neo-assuring has emerged in France and Europe, like Assurup or Alan focusing on simplified and digital paths to seduce independents and SMEs. Luko, formerly a symbol of the French vitality of the Assurtech, however filed the record before being taken up by Allianz Direct, confirming the fragility of B2C models strongly exposed to acquisition costs and competitive pressure. Internationally, soundproofing like Wefox in Germany or Lemonade in the United States are continuing their expansion, focusing on technology to quickly gain market share. Seyna is thus positioned at the intersection of these two dynamics, faced with traditional groups in transformation and startups with the 100 % digital model.
With 91 million euros in premiums issued in 2024 and a projection at 125 million in 2025, Seyna claims the ability to support the growth of its partners while respecting its solvency ratio. This choice of capital discipline illustrates the logic of these new technological insurers, which must combine innovation and regulatory compliance.
The announced funding has brought the total to 57 million euros since the creation. The Tour is led by 115K, the Postal Bank fund, which joins the historic investors White Star Capital and Elaia. Based in Paris, Seyna was founded in 2019 by Stephen Leguillon, Philippe Mangermatin, Andrew Wynn and Alexis de Bernis. The insurer collaborates with more than 100 brokers, including Verspieren, WTW, Meetch, Verlingue and Dalma, to protect nearly two million insured in five countries.
