By raising 93 million euros in Series B, Sereact is part of a sequence of acceleration of AI applied to the physical world, where the issue no longer concerns only the performance of robots, but the standardization of their intelligence.
Founded in Stuttgart, the company is developing a unique approach: dissociating the robot’s brain from its body. Where the industry has long favored integrated systems, Sereact offers a software layer capable of running on different types of machines, regardless of their hardware architecture.
From picking to planning: an evolution of the role of AI
Sereact’s core product, Cortex, is designed as an embedded intelligence system for robots operating in a real environment. Its new version, Cortex 2, introduces a notable development: the integration of a world model making it possible to anticipate the consequences of an action before its execution.
This logic brings robotics closer to the dynamics observed in language models, by introducing a capacity for simulation and reasoning. AI no longer just reacts to a situation, it evaluates several possible scenarios and selects the one with the highest probability of success.
This capability opens up perspectives beyond traditional warehouse picking use cases. Handling of fragile objects, assembly under stress, operations requiring precise orientation: all tasks where physical contact and environmental uncertainty require a more detailed understanding of reality.
The warehouse as a learning ground
The initial choice of logistics warehouses constitutes a particularly data-dense environment, combining diversity of objects, strong operational constraints and immediate consequences in the event of an error.
Sereact claims more than 200 systems deployed in production in Europe, totaling more than a billion picking operations. This volume forms the basis of a continuous learning mechanism, where each interaction fuels the improvement of the model.
European dynamics in an accelerating phase
The raising of Sereact comes against a backdrop of intensifying investments in Europe in physical AI and robotics. Several players have recently raised capital in complementary segments: warehouse automation, robotic skills platforms, data infrastructures and even physical simulation.
In this set, Sereact stands out for its transversal positioning, centered on the software layer. Rather than developing a proprietary robot, the company is committed to interoperability, aiming to equip an existing fleet of industrial machines.
Towards a commoditization of hardware?
The thesis put forward by Sereact is based on a progressive transformation of the value chain. As robotic components become more standardized, differentiation would shift to software and the ability to leverage real-world data.
In this context, performance no longer depends solely on the mechanical quality of the machines, but on the capacity of the model to generalize, learn and adapt to varied environments.
An international deployment in sight
Beyond the European market, Sereact is beginning its expansion into North America, with the planned opening of an office in Boston. This establishment aims to capture a growing demand for automation solutions in logistics and industrial chains, in a context of pressure on the workforce and the search for operational efficiency.
The company also indicates growing interest in the United States, particularly following recent demonstrations of its technologies at specialist trade shows.
Fundraising to structure the scale-up
Sereact has raised 93 million euros in Series B from HEADLINE, which leads the round, with the participation of BULLHOUND CAPITAL, DAPHNI and FELIX CAPITAL, as well as historical investors AIR STREET CAPITAL, CREANDUM and POINT NINE. This operation follows a Series A of 25 million euros carried out in 2025.
Founded in 2021 in Stuttgart by Ralf Gulde and Marc Tuscher, the company is developing an artificial intelligence platform for robots operating in a physical environment, with the aim of offering a unique model capable of running on different types of machines. The funds raised should make it possible to accelerate the development of Cortex 2, strengthen the teams and support international expansion, particularly in the United States.
