REVOX: marketing automation finally tackles the telephone, the startup raises 2.5 million euros

A critical channel for collection, commercial qualification, recruitment or certain B2B operations, the telephone has remained apart from the great waves of automation which have transformed email, messaging or CRM tools. Not out of disinterest, but because voice automation has historically encountered the massive failure of robocalls and bad practices that have annoyed the most patient among us.

Revox starts precisely from this observation. If voice automation has failed in the past, it is not because voice is resistant to technology, but because it has been approached with limited tools and poor practices.

A channel that has changed its nature

Today’s telephone is no longer that of the 2000s. Sophisticated voicemail, IVR servers, anti-spam filters, call screening integrated into mobile operating systems: outgoing calls have become a fragmented technical environment.

In this context, inefficiency is not marginal. When an outgoing call does not reach a real contact, which today represents the majority of cases at first contact, it nevertheless consumes time, resources and attention, without producing usable information.

However, this loss almost never shows up in the management indicators. Dashboards measure the number of calls made, sometimes their duration, but rarely the time actually consumed by unsuccessful attempts. On a team scale, these unanswered calls end up structuring operational costs: they lengthen cycles, fragment human work and degrade productivity, without appearing as such in traditional KPIs.

Revox does not seek to “humanize” the machine, but starts from the observation that the telephone has become too complex to be effectively managed by humans alone.

From voice as interaction to voice as infrastructure

The uniqueness of Revox lies in its positioning. Where previous approaches attempted to imitate a human conversation, Revox treats the outgoing call as an automatable channel, similar to what is done today in marketing automation.

The platform takes care of the technical complexity of the contemporary telephone: it distinguishes in real time the type of responder, automatically orchestrates callback attempts, adjusts calls to time zones and authorized ranges, and manages constraints linked to operators and latency. The exchanges are not only recorded or transcribed: they are structured, qualified and rendered in the form of data that can be directly used by business tools.

A dual target: operations and developers

Revox designed its product for two distinct audiences. On one hand, operations teams can launch campaigns by simply importing their data, selecting a multilingual voice and tracking calls in real time. On the other hand, developers have a typed API, event-driven webhooks and integration logic aligned with cloud standards.

Pre-seed fundraising

Revox has just raised 2.5 million euros in pre-seed. The round brings together Seedcamp, Kima Ventures, Purple Fund, OPRTRS CLUB, Drysdale Ventures, Firedrop, Tiny Supercomputer Investment Company, as well as several business angels from the AI ​​and product ecosystem, including Stanislas Polu and Gabriel Hubert (Dust), as well as Alex Yazdi (BeReal).

At the helm of the startup, Aric Lasry, co-founder, comes from critical systems engineering, with experience in the deep layers of software acquired notably at Apple and in autonomous driving. A long-time entrepreneur, he co-founded Producteev and Hellobill, and led technical teams in the scaling phase at WeWard. Alongside him, Jean-Baptiste de La Fage, co-founder and CPO, founded Plume, an AI-based geospatial platform supported by Y Combinator, before working on voice agents for different operational contexts.