Consolidation of the tech sector dedicated to catering takes an important step in Europe with the merger of ZenchefFrench platform specializing in the management of reservations without commission, with the severe startup Coveringto form a new major European group. This structuring operation is orchestrated by PSG Equitywhich becomes the majority shareholder of the common holdingwith the ambition to build an independent leader in the face of world giants like Thefork or Openingable.
A structured expansion strategy, carried by PSG
Since its investment in 2022, PSG Equity injected at least 50 million euros To speed up the rise of Zenchef. This funding allowed the company to deploy an offensive strategy, combining organic growth and targeted acquisitions.
In 2021, Zenchef had bought the French startup Ballspecialized in digital payments. This acquisition led to the launch of Zenchef Payan integrated payment solution for restaurants, strengthening its positioning on the entire value chain, from booking to regulations.
Zenchef, who had previously raised a little more than 7 million eurostherefore operated a progressive upmarket, first of all commission reservation platform, it is transformed into Complete customer relationship bone and income in catering.
Four acquisitions in 24 months
Between 2023 and 2025, Zenchef successively absorbed:
- Formative (January 2023), Dutch leader in the Saas B2B2C with a strong presence in the Netherlands, Germany, Sweden and Denmark.
- Resango (January 2024), actor established in Belgium.
- Tablebooker (March 2024), another Belgian online booking specialist.
- And now, Coveringwith this merger announced in July 2025.
With 36,000 restaurants in 20 countries And 650 million customer experiences treated each yearthe group wants to establish itself as one of the main European challengers in the face of global booking platforms.
An alliance more than a merger
The new entity resulting from the rapprochement will be directed by Thomas Jeanjeancurrent CEO of Zenchef. The headquarters of Paris is preserved, just like that of Seville for CoverManager, in order to Maintain operational continuity with customers.
THE PSG Equity Funds The majority of the capital of the common holding company will hold. The price of the transaction has not been communicated, and the actions or cash methods, were not specified.
“Cover and Zenchef come together to become the European leader in reservations and income management for restaurants. We take a big step to build the technological standard of the Hospitality ”comments on Linked in José Antonio Pérez moralfounder of Covermanager.
“It is not a merger of platforms, nor a homogenization of brands. It is a strategic alliance, a shared space where cultures feed, knowledge circulates, and where we grow together while operating independently ”also explains on Linked in Thomas JeanjeanCEO of Zenchef.
A continental power in the high -end
The group is essential in the segment gastronomicwith more than 800 star restaurants customers, including 60 % of starred establishments in France and in BeneluxAnd 50 % in Spain. This unique density significantly reinforces its credibility in the face of general actors, and strengthens its role as a reference technological partner for the high -end.
