Primelis continues its rise in power with the repurchase ofOmnyaiplatform founded in 2022 by Charlotte Courtois, Cyril Bourgois and Clément Contamine.which allows brands to optimize their sales on marketplaces. This acquisition is part of the consolidation strategy initiated by the group since the arrival of the Sagard fund in its capital in March 2024.
Omnyai’s positioning is based on two differentiating axes, a technological platform with AI owners modules for content management and pricing, and operational support allowing brands to generate additional income without technical complexity. The first use cases targeted the verticals parapharmacy, DIY, garden and toys, with an ambition of rapid expansion internationally.
With this acquisition, Primelis muscle its offer of services on the segment of retail mediabooming. Already reinforced by the integration of the Creative Cosmy studio a few months ago, the company intends to establish itself as a Full-Stack digital marketing agency, capable of operating on the entire value chain, SEO/SEA, Social Ads, Contents, Data Science and Marketplace activation.
Created in 2012 by Philippe El Khechen And Hillel BrodowiczPrimelis now brings together nearly 120 consultants and achieved a turnover of 35 million euros in 2024. Active in Europe and the United States, the agency supports more than 350 customers.
What to remember on the financial level
Omnyai (ex-Romni) had lifted 2 million euros in 2023 with Future Founders And Kima Venturesafter generating more than € 3 million in income From his first year. The product of this lifting was devoted to technological development and commercial expansion in Europe. The amount of the buyout operation was not communicated.
On the purchaser side, Primelis welcomed the Canadian Fund in March 2024 Sagard as part of a Secondary LBO. The latter has invested a ticket that would value Primelis at more than 150 million euros. The arrival of Sagard allows Primelis to accelerate its external growth plan and to position itself as a key consolidator of the Martech sector facing Dekuple or EDG
