The group Positive takes a new step in its development strategy by announcing the acquisition of Surfinga Polish company pioneer in artificial intelligence applied to natural referencing. An operation which strengthens its positioning on the emerging market of AI-powered marketingat the crossroads of SEO, CRM and automated content generation.
To talk about it we welcome Mathieu Tarnus CEO of Positive Group:
Founded in 2017, Surfing has established itself as a key player in digital visibility thanks to its content generation platform optimized by artificial intelligence. The startup has more than 150,000 active users And 12,000 professional customersmainly in North America. It experienced an average annual growth of 25% between 2021 and 2025driven by the shift in SEO towards new conversational assistants such as ChatGPT, Perplexity or Gemini.
This development marks a structural shift in the way brands approach their online presence. Optimization no longer has the sole objective of appearing in traditional search results, but now in AI-generated responses. Surfer specializes in this emerging discipline, sometimes referred to as surfing. GEO (Generative Engine Optimization)which aims to guarantee the presence of brands in the content produced by major language models.
For Matthew TarnusCEO and founder of Positive Group, this acquisition illustrates a strategic conviction: “Artificial intelligence is at the heart of our value proposition. With Surfer, our clients move from traditional SEO optimization to optimizing their visibility in the answers given by AI assistants. »
Operationally, Surfer joins an ecosystem already made up of Blowgun And Rapidmail for digital communications, User And NoCRM for marketing and customer relationship management tools, as well as Signitic for managing email signatures. Together, these solutions form an integrated offering covering the entire visibility chain, from customer data to search engines and AI responses.
Anchored in Europe, Positive claims a sovereign and sustainable approach to technology. The group, majority owned by its managers and European fundshosts its data in France and Germanyand employs approximately 400 employees distributed between Lille, Lyon, Warsaw, Hamburg and Milan. Its turnover, multiplied by five in five years, should reach 70 million euros in 2025.
