The Belgian management software publisher, although firmly established in France, had until now chosen to operate the French market without a dedicated entity. This period is coming to an end, Odoo has announced the creation of Odoo France, with the opening of an office in Lyon planned for the second quarter of 2026.
France is today Odoo’s second largest market in the world, behind the United States. At this level of maturity, the absence of local legal and managerial presence became an anomaly, although at Odoo normality was not required. The deadline for mandatory electronic invoicing from September 2026 acts as an accelerator and more than a signal of growth, the opening of Odoo France reflects a desire for operational proximity, at a time when French companies will have to profoundly adapt their management systems.
At the head of this new subsidiary, Joséphine Vander Linden is appointed general manager.
A trajectory radically opposed to tech standards
Odoo’s story stands out in an ecosystem dominated by successive fundraising, hypergrowth strategies and stories calibrated for the financial markets. Founded by Fabien Pinckaers, the company has built its development on an inverse logic. In twenty years of existence, Odoo has only raised two funds. Since then, no more primary lifting. Odoo is profitable, self-financed, and is content with one-off secondary operations to provide liquidity to certain historical shareholders. In 2025, the company should exceed 550 million euros in turnover, show annual growth close to 50% since its creation, and employ nearly 5,000 people worldwide. Fabien Pinckaers still holds 57% of the capital.
Going against the dominant tech narratives, Odoo continues to chart a unique trajectory. A trajectory that questions contemporary dogmas of growth at all costs, and reminds us that there are other ways of building sustainable businesses on a large scale.
