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After five years of self-financing, Objow, a platform dedicated to driving business performance, is reaching a new milestone by raising 2 million euros. This funding round was led by Edenred Ventures, with the participation of Crédit Agricole Création, HUB612 Participations, Holnest, and Bpifrance. This fundraising marks a strategic turning point for the Lyon startup, which aims to become the European leader in its field.
Controlled growth before acceleration
Created in 2018, Objow opted for self-financed development during its first years. This choice allowed it to focus on the development of its solution and to meet the needs of companies in terms of employee engagement. In two years, the company has multiplied its annual recurring revenue (ARR) 16-fold, attracting clients such as Manpower, MGEN, Cegid, and Yoplait, to reach its break-even point in December 2023.
Fundraising to accelerate deployment
With this funding, Objow plans to expand its platform beyond sales forces, integrating departments like human resources and marketing. The company also wants to develop personalized coaching features and strengthen the personalization of objectives and rewards. Furthermore, the startup plans to expand its workforce in 2025 to support its growth.
Already convincing results
Objow has more than 25,000 users in France and abroad. According to its clients, the use of the platform has enabled an average improvement of 18% in performance indicators and a 60% reduction in the time spent on organizing incentives. Alexandre Lenormand, head of sales promotion at CNP Assurances, highlights the impact of the tool: “With Objow, we are seeing a notable improvement in sales performance: on average, one more contract is sold per sales advisor. every other day.”
An ambitious goal: becoming a European leader
Objow aims for the position of European leader in the next five years. The startup plans to consolidate its presence in France before expanding to other European markets. Despite this acceleration, the company remains attached to its bootstrap DNA and aims to return to profitability by the end of 2025 after this new acceleration phase.
