MARKET LEADERS: position your brand among key market players
In each market, a few players make the difference. Decision-makers are no longer looking for a solution, they are looking
38.8 million raised, an industrial exit: the American OTIS gets its hands on WEMAINTAIN
After having raised nearly 38.8 million euros since its creation, notably from IDINVEST (EURAZEO), BPI France, Red River West, Financière
Free AI is over: computing prices are soaring
For two years, artificial intelligence has established itself as an almost unlimited resource. Accessible chatbots, low-cost APIs, on-demand content generation:
“E-commerce is moving from keyword to context”: Roxane Laigle, CEO of LEMROCK deciphers the shift towards AI
E-commerce is changing its grammar. For two decades, brand visibility was built around keywords, SEO and product pages. Today, with
From program to housing: the new digital showcase from Kaufman & Broad
Kaufman & Broad, real estate developer for almost 60 years in France, takes a new step in its digital transformation
Logistics, payment: VINTED is redesigning its value chain to the detriment of its margins
1.1 billion euros in turnover, up 38%, and yet, profits down 19%, to 62 million euros. At Vinted, the paradox
How XTB fits into the new generation of online trading platforms
In an environment marked by the return of inflation, rising rates and increased market volatility, investment strategies are evolving. Where
META invents social-native AI: a new layer between content, recommendation and commerce
Change of direction for Meta AI, under the leadership of Alexandr Wang, now head of the Meta Superintelligence Lab. The
MWM acquires PICNIC: a first step towards a Bending Spoons-style build-up model?
MWM has just finalized the acquisition of Picnic. An operation which questions the group’s ambitions, in a context where build-up
GEO: when artificial intelligence redraws the rules of search
The emergence of generative engines, from ChatGPT to Perplexity AI, and the progressive integration of AI into Google’s search are