Why the CRM must become a co -pilot, not just a address book
For years, the CRM has been perceived as a commercial database: a structured repertoire where to record contacts, businesses, deals
Lamacon 2025: META focuses on specialized AI agents
Two years after having opened the code of its Llama models, Meta brought together its community to Lamacon assert its
How Amazon is swallowing brand advertising thanks to transactional data
In a few years, Amazon has gone from an e-commerce channel to a central player in world advertising. The engine
What Tiktok Pro-China content tells us about the invisible war of the luxury sector
The trade war is not the prerogative of Donald Trump, in a few days, a wave of viral videos invaded
Swile after his private reverse merger: larger, more stable, but still exposed
Swile, Scale-Up specialized in salaried advantages, experienced a large-scale strategic change in two years. During the tightening of the capital
Why the customer experience is the best growth lever that you do not measure yet
Too often, the customer experience is reduced to the support or management of returns. However, at Respire, 1083 or Typology,
The OPENAI diaspora: how a handful of ex-collaborators redraw the classic post-II era
In three years, the ecosystem of artificial intelligence has changed, no longer under the leadership of large historic companies, but
Data poisoning, prompt injection, LLM compromised: the new attack surface of the AI-STIF company
Companies that integrate artificial intelligence models into their products are exposed to a new category of threats. Invisible in conventional
Generative AI, new electoral weapon?
As numerous electoral deadlines in the world approach, a trend is essential in political campaigns: the massive use of content
Towards a war without soldiers? The 5 ‘of which automatize the battlefield
The idea of a battlefield emptied of his soldiers for the benefit of autonomous machines has long belonged to science