The mental health applications market is entering a phase of restructuring where distribution is becoming a central issue. With a fundraising of two million euros, MindDay illustrates this trend where growth is no longer based solely on the direct acquisition of users, but on integration into existing ecosystems, in particular those of health insurance.
Founded with the ambition of democratizing access to psychology tools, the French startup is developing an application based on cognitive and behavioral therapies (CBT). Designed in part with psychiatrist Hervé Montès, the platform today offers more than 60 support programs and more than 300 interactive sessions covering a wide spectrum of everyday issues, from stress to depression, including sleep and relationships.
But beyond its product offering, it is its distribution model which is now shaping its trajectory.
Fundraising aligned with an “impact” and insurance positioning
This new round of financing sees the entry of Impactivist and INCO, alongside historical investors, including Mutuelles Impact, a fund of the French Mutualité managed by XAnge.
The choice of these investors is part of a logic consistent with a mental health prevention solution, likely to be integrated into the systems of mutual societies and insurers.
This orientation reflects a broader development in the sector, where complementary health players seek to enrich their service offering, while acting on structural cost items such as work stoppages linked to psychological disorders.
From general public application to indirect distribution logic
Since its launch, MindDay has boasted nearly two million downloads, including 600,000 in 2025, and more than 50,000 paying subscribers. Growth reaches 100% between 2024 and 2025.
These indicators demonstrate gradual adoption, but it is on the side of partnerships that the acceleration is taking place. At the start of 2026, the company joined the Santéclair ecosystem, which brings together around fifty mutual societies and insurers, including Allianz, MAAF, MMA and GMF. Through this channel, the application becomes accessible to nearly ten million French people via their complementary health insurance.
This shift to a B2B2C model changes the very nature of the product. The application is no longer positioned solely as an individual service, but as a building block integrated into broader prevention pathways, financed or distributed by third parties.
A market in structuring, between consumer applications and integrated solutions
MindDay’s positioning is part of a market that is still fragmented, where several approaches coexist. Consumer applications like Headspace or Calm have historically structured the offering around meditation and well-being content, with direct acquisition strategies and significant marketing investments.
Alongside these players, a new generation of solutions seeks to get closer to health systems and businesses, by developing tools based on more structured therapeutic approaches, or by integrating into insurance and HR systems.
Insurers, like Alan, are now developing their own solutions. With Alan Play, the French insurtech offers a set of content and programs dedicated to mental health, accessible directly from its application.
This trend is not limited to an isolated actor. Other insurance groups also structure integrated offers. Axa, for example, offers teleconsultation and psychological support services via its digital platforms, often in partnership with specialized players. For its part, Malakoff Humanis has developed several systems around the prevention of psychosocial risks, combining content, support and monitoring tools, intended for companies and their employees.
Growth driven by demand for mental health
This strategy intervenes in a context where mental health is emerging as a structuring issue. In France, psychological disorders today represent the leading cause of work stoppage and a cost estimated at 23 billion euros per year for Health Insurance.
It is estimated that one in five people experience psychological difficulties each year, and almost a quarter of the population will experience a mental disorder in their lifetime.
In this context, digital solutions appear as complementary tools, capable of broadening access to forms of prevention, without replacing health professionals.
A study conducted in 2025 with MGEN among 1,000 users indicates that after six months of using the application, participants observed an average improvement in their well-being of 38%, accompanied by a reduction in symptoms of stress, anxiety and depression.
International expansion still dependent on the distribution model
Part of the funds raised will be dedicated to the launch of a full English version of the application, planned for next month, with priority given to North American markets.
This expansion, however, requires reproducing internationally the distribution mechanisms that have supported growth in France. In markets like the United States, where competition is structured around well-established players, the ability to form partnerships with insurers or employers could determine adoption.
A complementary approach to the healthcare system
MindDay claims to be an accessible tool, usable on a daily basis and based on proven scientific methods, complementing the work of health professionals.
Boris Pourreau, founder of MindDay, explains: “Since the launch of the MindDay App three years ago, considerable work has been done to build a useful, accessible and scientifically sound application, in the face of mental health needs which continue to grow very strongly. Between the lack of education and awareness on these subjects, the taboos that still persist, and a world that can be increasingly difficult to live in, it is becoming essential to take greater care of our human capital. Without this human capital, no transformation of society will be possible. Our ambition with MindDay is therefore simple: to enable everyone to take care of their mental health more easily, in their daily lives, in addition to the essential work of therapists and health professionals. »
