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Art and marketplaces: the emergence of a global ecosystem serving cultural democratization
The merger between YourArt and Artmajeur, giving birth to “ArtMajeur by YourArt”, marks a strategic turning point in the online art market. With more than 3.6 million referenced works, 130,000 active artists and a presence in 78 countries, this platform is becoming one of the largest art marketplaces worldwide.
The objective of this merger is clear: to connect artists, collectors and galleries on a single platform, taking advantage of advanced technologies and user experience. According to Maurice Lévy, president of YourArt, “this power will allow us to build a global player serving collectors, artists, galleries and all art lovers.”
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A global model serving cultural diversity
The globalization of artistic transactions is at the heart of ArtMajeur by YourArt’s strategy. With geographic coverage that includes Europe, the United States, Japan, Brazil and China, the platform promotes the discovery and purchase of works from diverse cultures. This approach opens new perspectives to emerging artists, often limited by geographical or economic barriers.
For collectors, the offer is just as attractive. The platform guarantees unparalleled diversity, allowing access to works of varied styles, periods and origins. By unifying the activities of the two entities, the marketplace also promises an optimized user experience, both for buyers and creators.
Technology tools for global adoption
The rise of marketplaces is largely based on their ability to integrate advanced technological tools. With “Iris”, its artificial intelligence, YourArt introduces features that enrich the user experience, such as personalized recommendations, art discovery tools, and creation assistance. These technologies strengthen the attractiveness of the platform and facilitate access to art, particularly for new buyers or enthusiasts.
A thriving ecosystem
The growth of the online art market, estimated at more than 10% per year according to several studies, creates a favorable environment for the expansion of these platforms. With an audience of one million unique visitors per month and proven marketplace expertise since 2017, ArtMajeur by YourArt is positioned as a key player in this ecosystem.
However, challenges remain. The logistics of international transactions, price transparency and quality assurance of works remain critical issues. Added to this is the need to establish a relationship of trust between artists, buyers and intermediaries.
A step towards cultural democratization
ArtMajeur by YourArt aims to become the preferred destination for art lovers and collectors. By facilitating cultural exchanges and offering increased visibility to artists from all backgrounds, the platform contributes to redefining the rules of the market. This new global player could thus play a determining role in the democratization of art, while stimulating diversity and innovation in the sector.
This ambition, however, faces competition that is already well established, notably that of Catawikian online auction platform that has established itself as a key player with an approach focused on exceptional objects, including works of art, jewelry, and rare collections. With more than 10 million users and a strategy based on expertise and transparency of auctions, Catawiki offers a different but equally competitive model, ie the strong dynamics and growing challenges of the online art market.
