From satisfaction to emotional loyalty: the new frontier of customer service
For years, customer satisfaction has been the holy grail of businesses. The ultimate barometer. We measured, counted, noted. A “satisfied”
Marketing false discounts: when the “discounted” price is just an illusion
Companies compete in ingenuity to capture the attention of consumers. Among the most widespread strategies: the famous crossed out price.
Companies that have been flagged for greenwashing
The rise of Corporate Social Responsibility (CSR) has led many organizations to review their practices, but it has also given
Crypto and politics: A look back at the controversy surrounding Solana (SOL)
Solana has released a promotional video for its “Solana Accelerate” conference. In this video, a character named “America” is in
Beware of greenwashing
While some companies communicate their actions and are sincere, others have used them to engage in greenwashing – which consists
How Lululemon managed to turn around its reputation
Many companies know the risk of poor communication which can ignite social networks and tarnish their image. However, it is
Building Online Authority Without Becoming an Influencer
Many business leaders and founders feel under pressure to “be visible” on social media. Terms like “influencer” or “content creator”
The psychology of prices: sell more expensively without changing your product
There is a persistent myth: to sell more expensively, you would necessarily have to improve the product, add features or
Why emotional marketing always beats data
It’s tempting to think that data has all the answers. However, if you are a manager or business creator, you
Invisible innovations that are worth more than new technology
When we talk about innovation, minds immediately turn to new technologies: revolutionary applications, artificial intelligence, connected objects, virtual reality… The