How successful brands make their products addictive
When a product becomes essential in consumers, it is never by chance. Behind the dazzling commercial successes of certain French
Mattel in embarrassment: an error redirects to a pornographic site!
The manufacturer of toys Mattel, famous for his iconic dolls like Barbie, finds himself at the heart of a controversy
How small daily actions creates exponential results
In entrepreneurship, the idea of instant genius stroke is largely overestimated. Many entrepreneurs dream of the big launch, the viral
The secrets of the exploding viral campaigns
Succeeding in making a viral brand without any initial budget is a challenge that few entrepreneurs dare to consider, but
Accelerate development: optimize efficiency prospecting channels
Whether it is to attract new consumers or strengthen its position on a market, each company must develop a methodical
Coca-Cola and its Christmas advertisement generated by AI: innovation or misstep?
For the holidays at the end of 2024, Coca-Cola chose to revisit its 1995 cult Christmas advertising, “Holidays are coming”,
Why has failure has become a marketing argument (and how)
Some French entrepreneurs now transform their setbacks into real spotlight. Far from hiding their failures, they use it to communicate
Can we still succeed without presence on social networks?
Social networks are now omnipresent in our daily lives. For companies, these platforms have become essential tools to achieve new
The art of telling a story: is this the key to modern marketing?
Marketing has always been aimed at capturing attention and seducing consumers, but methods to achieve it have changed considerably. Today,
Should we really invest in advertising or can we succeed without?
Digital marketing occupies a central place in the strategies of modern companies. However, the question remains for many leaders: should