Letsignit, the publisher that transforms the email signature into a real communication channel, announces the appointment of Amandine Fernandez to the position of Marketing Director. Arriving at Letsignit in 2018 as a work-study marketing assistant, she climbed the ranks of this growing Marseille-based company which today has 87 employees spread between France and North America.
From work-study to marketing management in 8 years.
Amandine Fernandez (30 years old) holds a bachelor’s degree in digital project manager from IUT Aix-Marseille and a master’s degree in digital and e-commerce from Sup de Web Marseille.
She began her career at Letsignit in 2017, within a marketing and communications team of two people, at a time when the company demonstrated strong potential but where everything remained to be built. She then trains on numerous subjects in an entrepreneurial environment, marked by autonomy and experimentation.
Over the years, she saw her responsibilities extend from content to SEO, then to acquisition, before becoming Marketing & Communication Manager in December 2023, then Marketing Director in January 2026.
In a context of double-digit annual growth, Amandine supported the development of Letsignit, notably contributing to increasing the ARR from €3M to more than €11M. She structured acquisition strategies, strengthened the brand and built strong alignment between the sales and marketing teams, while positioning culture as a strategic pillar.
She was also at the heart of structuring the marketing team, now made up of seven employees, which she manages from Marseille.
Align all marketing levers to support growth.
As Marketing Director, Amandine now manages Letsignit’s global marketing strategy, working closely with the sales and product teams, in France and internationally.
Its role: align all levers – acquisition, brand, content, product marketing and culture – to support the company in a new phase of growth.
“Letsignit aims to triple its recurring turnover in the coming years. To support this growth, our challenge is to structure more scalable marketing, strengthen our international positioning and continue to make marketing a pillar of our corporate culture, without ever diluting what makes us strong: high standards and collective commitment. »
In a world transformed by AI, putting meaning back at the heart of marketing.
Amandine defends a vision of marketing at the crossroads of business, product and culture. According to her, brands today must create consistency, trust and a real experience.
“Marketing can no longer be solely performance-oriented. Its role is as much to generate growth as to build a lasting relationship with its audiences. »
Amandine observes channel saturation and a continued decline in attention. In this context, purely transactional approaches show their limits. The rise of AI and no-code makes the production of content and campaigns increasingly accessible and standardized.
“Tomorrow, it will no longer be the ability to produce content that will make the difference. I am convinced that the brands that will differentiate themselves will be those that can create a coherent, embodied and meaningful experience, beyond just their functionalities. »
💡About Letsignit
Founded in 2013, Letsignit is a SaaS solution that enables businesses to transform employee communications into a branding and engagement channel at scale. The platform is used by more than 2.2 million users in more than 6,000 companies, including Sephora, BPCE, Vinci and Saint-Gobain. Based in Marseille and present internationally, Letsignit currently has 87 employees and has reached 11 million euros in turnover in 2025.
