While trade tensions between Brussels and Washington harden, the European Commission adopts an approach measured in the application of its regulatory arsenal with regard to GAFAM. Apple, Meta and Google, yet in the viewfinder of the Digital Markets Act (DMA)for the moment escape the escalation of sanctions.
A “progressive” regulation strategy
Despite fines already inflicted in April 2025, 500 million euros for Apple And 200 million for Meta, The Commission has chosen to Do not immediately trigger daily penalties Scheduled in the event of non-compliance on the deadline of June 26.
A spokesperson for the European executive confirmed that these sanctions “are not automatic” and thatAn analysis and exchange phase will precede any new measure.
A desire displayed to apply
Unlike the anterior approach embodied by Margrethe Vestager, known for its spectacular fines (Google Shopping, Android, etc.), the new doctrine is based on compliance by diplomatic and regulatory pressure.
“The purpose of the DMA is to open the markets, not to collect fines,” summed up a senior European official in April. The April sanctions were described as “moderate” in view of the recent duration of violations.
A de -escalation in a delicate geopolitical context
Since March 2025, transatlantic relations have been tense.
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- The United States has established new customs duties On several European products.
- The EU replied by the threat ofA tax on digital advertising revenuesaiming in particular Google and Meta.
- In parallel, The USTR report qualifies European regulations, including DMA, as American export barriers.
In this context, hit too fast could appear as an aggression in a context of economic war, hence this European will to slow down.
Apple, Meta and Google: on strategic suspended
- Apple is pointed out to have restricted the possibilities offered to developers to offer alternatives outside the App Store.
- Meta is under pressure for its “consent or paying subscription” model, considered to be a diversion from free consent to advertising targeting.
- Google Remains in the viewfinder on several research, advertising and interoperability, but without immediate sanction.
How far can delay the shock?
The risk for Brussels is that regulation loses its credibility If the American giants save time, adapt their practices at least, or engage legal battles. Ultimately, increased pressure could come from Member States or the European Parliament, concerned with Do not let the DMA get bogged down in soft diplomacy.
