When science fiction becomes your business plan
There is something fascinating in science fiction. Future worlds, impossible technologies, societies transformed by innovation. For many, these stories remain
Create a startup on Mars or in the metarers before everyone else
The idea of building a business on Mars or in the Metals is no longer science fiction. Elon Musk dreams
Strategies borrowed from military history for modern startups
Military history is full of lessons that go far beyond the battlefields. Generals, strategists and commanders had to deal with
How the art of narration can sell your idea
There is nothing more powerful than a good story. Even in a world saturated with data, graphics and figures, the
That we teach us the polar expeditions on the strategy
When you think of polar expeditions, images of huge white expanses, freezing winds and infinite silence come to mind. These
What video games can teach entrepreneurs
Business is often perceived as strictly rational and serious, it may seem surprising to watch video games as an inspiration
Startups that grew up without ever selling
The first image that comes to mind when you think of a startup is often that of a founder harassing
Why ignore trends can be your best advantage
Trends saturate speeches: they are displayed everywhere, slip into conferences, dictate the agendas and promise those who follow them. However,
Test your idea without selling anything: the invisible guide
The romantic image of the entrepreneur is that of the visionary who launches his product with panache, upsets a market,
When sabotage your own project becomes a winning strategy
The idea seems absurd at first glance. Which leader would take up time, money and reputation and then deliberately saboto