Corporate Social Responsibility (CSR) has become an essential focus for organizations wishing to combine economic performance and positive impact on society and the environment. In this context, automobile fleet management constitutes a strategic lever that is often underestimated. Business travel actually generates a significant portion of companies’ greenhouse gas emissions. Implementing a connected fleet management solution not only reduces the carbon footprint, but also improves safety and operational efficiency. Specialized players like Océan support companies with automobile fleet management solutions that meet 3 major needs:
- Reduction of CO₂ emissions
- Promotion of eco-driving
- Generalization of car sharing
1. Reduction of CO₂ emissions and electrification of vehicles
The first pillar of integrating vehicle fleet management into a CSR strategy concerns the fight against climate change. Thermal vehicles represent a significant source of CO₂ emissions. Thanks to the monitoring and analysis solutions offered by Océan, companies have a precise diagnosis of their vehicle fleet : age of vehicles, average consumption, annual mileage, or even emissions generated.
This data makes it possible to build a suitable transition plan, including the gradual replacement of thermal vehicles by hybrid or 100% electric models. Fleet managers can thus prioritize the uses for which electric is most relevant (urban journeys, short distances, regular tours).
Furthermore, the real-time monitoring of environmental performance helps measure progress made and promote actions to stakeholders. This transparency reinforces the credibility of the CSR approach and contributes to achieving the objectives set by environmental regulations, such as the law on energy transition or low-emission zones (ZFE).
2. Promotion of eco-driving through telematics
Beyond the choice of vehicles, the way they are used has a direct impact on energy consumption, emissions and safety. Océan’s fleet management solutions are based on on-board telematics. This makes it possible to analyze driving behavior: sudden acceleration, late braking, excessive speed, engine idling time, etc.
These indicators are then presented clearly, in order to raise employee awareness of good practices. Programs of eco-driving training can be implemented, with quickly measurable results: up to 10% fuel saved and a reduction of 80% of accidents according to feedback.
Eco-driving meets a dual CSR requirement: it reduces environmental impact while protecting the health and safety of employees. In addition, it promotes more responsible driving that is respectful of other road users, which is fully in line with the societal dimension of CSR.
3. Deployment of car sharing for an optimized fleet
A third lever consists of reduce the total number of vehicles on the road thanks to car sharing. With a simple digital solution offered by Océan, employees can reserve a vehicle according to their needs, thus pooling available resources.
This approach has a triple benefit:
- Reduction of the vehicle fleettherefore fewer overall emissions and lower costs linked to purchase, maintenance and insurance.
- Optimization of vehicle useavoiding periods of immobilization.
- Strengthening employee engagementwhich have a flexible and practical tool, adapted to new working methods (shared mobility, teleworking, occasional travel).
Car sharing promotes a more economical and sustainable approach to professional mobility, perfectly aligned with CSR objectives.
Economic, environmental and social benefits
The integration of a connected fleet management solution like that of Océan allows companies to reconcile several issues:
- Economical : reduction in fuel costs, reduction in the number of vehicles required, reduction in claims.
- Environmental : transition to cleaner engines, measurable reduction in CO₂ emissions, adoption of responsible behavior.
- Social : improvement of employee safety, promotion of a culture of responsibility and prevention.
By making their fleet more responsible, efficient and transparentcompanies are strengthening their CSR positioning while gaining competitiveness. Fleet management is therefore not limited to a logistical question: it becomes a vector of sustainable transformation serving a future that is more respectful of the environment and people.
