Although he has not officially announced his retirement, Chris Froome is beginning a transition to tech by joining the French startup Vekta as Chief Innovation Officer. At 40, without a team since the end of his contract with Israel-Premier Techthe four-time winner of the Tour de France will be involved in product development, brand strategy and governance, notably via an athlete advisory board.
“I have spent my career in some of the most advanced performance environments in sport (…) What attracted me to Vekta was the team’s ambition to build something that truly reflects the way athletes train, race and adapt over time. “, he explains.
The platform develops training data analysis tools (power zones, load monitoring), with a strategy focused on WorldTour teams.
In a Linked In post, Paul-Antoine Girardannounces this arrival as a structuring step: “Honestly, it seems almost unreal (…) He brings a unique understanding of performance, data and what athletes really need. » The CEO claims a broader ambition: “Endurance sports technologies have been dominated by the same players for too long (…) it is time to offer something more ambitious, more modern and more focused on athletes. »
Already an investor in several performance-related companies (Factor Bikes, Hammerhead, Supersapiens), Chris Froome takes a step forward here by becoming directly involved in product design. A development that illustrates a broader movement: elite athletes are becoming co-builders of technological solutions, as sport tech shifts towards systems driven by AI.
