Deezer crosses a decisive course by announcing a positive cash flow for the first time since its creation in 2007a turning point after years of losses in the face of the domination of Spotify, Apple Music and Youtube. In 2024the platform recorded a growth of 12 % of its turnover at € 542 million and reduced its loss of ebitda adjusted to € 4 million, against € 29 million in 2023. The company had accumulated significant net losses in recent years, slowing down its ambitions on an ultra-competitive market.
Since its IPO in 2022Deezer saw his action fall, but the company has refocused its efforts on its key markets (France, Brazil, Germany, United Kingdom) and multiplied the agreements with labels to Increase the remuneration of the most listened to artists. A tool of AI detection has also been set up to exclude the content generated illegally and fight against false streams.
With a Base of 10 million paid subscribersfar from 263 million SpotifyDeezer now seeks to differentiate himself via Direct interaction between fans and artiststhe upmarket of its offer and White brand partnerships For other streaming services
