Imagine a world where you know exactly who your customers are, what they want, and when is the perfect time to make a purchase, allowing you to offer them targeted sales offers. It’s not magic, it’s data -based marketing (data marketing)! Find out how to collect information, understand your audience and create campaigns that generate many more results.
Why guess when you can be precise with the data?
In the past, marketing was based on intuition: good ideas, impressions, and many tests and errors. Today, in a world where each click, each email opening or each visit to a site leaves a trace of data, it is finally possible to make intelligent and precise decisions thanks to the Marketing Data Driven. Some big brands know how to follow this data, use it wisely and use it at the perfect time to maximize sales.
Data -based marketing (data marketing) is your way to stop guessing and starting to know:
- What are the customers most likely to buy from you?
- What are they looking for and when?
- How to encourage them to click, buy and come back?
- What products do they like, what pushes them to increase their purchase basket, and what recommendations do they prefer to receive from you?
In other words, it is like getting a direct overview of the minds of your customers and offering them offers with marketing messages that will seem highly personalized, as if you have always known them. These messages will establish a strong feeling of confidence between you and your customers, thus eliminating all the barriers to a new purchase.
What is data marketing and why should it be part of your strategy?
Data-based marketing (Data-Drive Marketing) is based on real information to understand your customers’ needs, habits and preferences.
Instead of guessing what will encourage them to buy, you collect data, analyze them and make smart time adjustments. The result? More precise campaigns, better user experience, more sales and less expenses.
Today, there are systems capable of managing this data, providing a situation dashboard, generating RFM reports and, thanks to recommendations and insights, to launch actions on many marketing channels.
The main objective is to strengthen the relationship with your customers and increase engagement thanks to the confidence established between the brand and the public. There is a gap between understanding that data -based marketing has a technological orientation and the fact that the final motivation of purchases is very emotional and linked to the brand. Thanks to technological capacities, it is possible to fill this distance difference present in digital, to create proximity and to allow each brand to develop confidence with its customers and its potential audience.
The advantages of data marketing and why it changes the rules of the game:
- Intelligent and precise targeting :: Instead of disseminating announcements in all directions, you can reach exactly your target audience, whether by campaigns based on systems data or by directly contacting the existing audiences that have registered to receive your content.
- Increase in conversion rates :: When each message is personalized, people click more, open more emails and make more purchases. With increasing conversion rates and the use of direct marketing channels, it is easier to reach better feedback on investment and to be profitable.
- Strengthening the brand :: Reinforcement of relationships leads to a stronger brand. There are more positive feelings towards your brand, a more faithful clientele making repeated purchases, the power of the brand is established on the market and you can benefit from brand ambassadors everywhere.
How to implement data marketing effectively
- Start by collecting information :: Each customer interaction with your site, your data marketing system or your social networks is a valuable source of marketing information. Use tools like Google Analytics, CRM systems and marketing automation to understand, analyze and deepen customer behavior.
- Make an intelligent targeting :: Not all customers are identical. Some are looking for low prices, others want the best quality, some only like red -colored products and others prefer acid taste. Thanks to precise targeting, you can adapt your messages to each group optimally, thus making your value proposals more relevant. The opening, click and commitment rates will fly away.
- Adapt the messages to the data :: If you know that a customer is interested in a specific product, offer him related products rather than general products or that he does not need. Your optimization must also be based on customer reactions. By measuring and understanding what works in terms of products, formulations, content and marketing funnels, you can improve and be more efficient.
- Use A/B tests :: A/B tests are essential when it comes to data. They never disappoint and will probably always remain relevant. Test different hooks, destination pages and advertisements design to see what works best. Let the data guide you.
- Real -time data :: No need to wait for weeks to find out if your campaign works. Use up -to -date information to modify, improve and refine along the way. When the data is well organized before your eyes, it is easier to react, and not only to be reactive, but also more precise. However, for all this, it is necessary to start with organizational and aggregation processes.
Ready to energize your marketing thanks to your data?
Rather than spending advertising budgets on assumptions, let the data guide you directly to good customers. With data -based marketing, not only will you save considerable budgets, but you can also maximize the impact of each campaign on customers and reach your target with precision.
It’s time to start! Let the technology do difficult work for you with an intelligent automation system, personalized customer journeys and real -time data analysis. Activetrail is a data marketing platform, among the pioneers on the market, which understood the value of the meeting between technology and personal contact with customers.
The advantages of working with a technological platform like Activetrail to manage your data result in the ability to centralize all communications in one place. This means that the process begins with the integration of data into the system, the addition of recipient fields to the level of micro-segments, the creation of detailed dynamic groups: favorite color, popular product, trends, additional products, number of purchases, field calculation, dynamic products. The system can generate data insights and offer actions to be taken for each segment. Direct actions towards customers can be carried out directly from the same system: with emails, SMS, WhatsApp messages and even push notifications – which will help you strengthen relationships, position yourself with customers and take advantage of your commercial activity.
Start with a 30-day trial period, listen to your data, adopt it, sell more.
