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The used vehicle market is going through a deep mutation, carried by digitalization, new environmental requirements and the evolution of automotive uses. Aramis Group, a major player in the sector, displays solid results in 2024, but has to face an increasingly structured competitive environment. The question is no longer whether the company can grow, but if it can maintain its dominant position in a recomposition sector.
A dynamic of growth carried by a rigorous execution
With a turnover of 2.2 billion euros in 2024sales growth of 22 %and a Ebitda adjusted multiplied by fiveAramis Group confirms the relevance of its integrated model. Its positioning is based on an extended control of the value chain, from supply to final sale, thus optimizing costs and customer experience.
Inventory management, a central issue of the market, is based on advanced algorithms and effective logistical organization. The group has adapted its flows to meet demand while maximizing its margins, as illustrated by the high generation of cash flow of 21.3 million euros over the past year.
This dynamic is also based on a key factor: customer satisfaction. With a Net promoter score (NPS) of 73a level rarely reached in the automobile, Aramis Group strengthens loyalty and word of mouth, strategic lever in a market where confidence plays a decisive role.
A recomposition market, between digitalization and concentration
If the growth of Aramis Group is undeniable, the second -hand vehicle market experiences transformations that redefine power relations. On the one hand, Digitalization accelerates convergence between traditional platforms and dealerships. Formerly dispersed, the sector sees emerging actors capable of structuring the offer and rationalizing distribution. Competitors like Car Or Cazoo Adopt similar models and benefit from massive investments, allowing them to quickly acquire market share.
On the other hand, large automobile groups strengthen their presence on the occasion. Historically focused on new, they are increasingly incorporating the vehicles reconditioned in their commercial strategies, taking advantage of their dealership networks to directly compete with companies like Aramis Group. This evolution creates additional pressure on the margins and obliges the pure players to differentiate themselves more.
Finally, the regulations play an increasing role. The supervision of polluting emissions promotes reconditioning, but also requires ever more strict quality standards. Aramis Group, which positions the reconditioned vehicle at the heart of its offer, will have to constantly adapt its processes to remain in accordance with legislative developments and meet the expectations of consumers.
Innovation and expansion: levers essential to maintain the advantage
Faced with this recomposition of the market, Aramis Group puts on Three strategic axes To maintain its position:
- Continuous improvement of the customer experience
The company plans to strengthen its network of physical points of sale and optimize its financing solutions, in order to fluidify the purchase and make its offers more attractive. The stake is twofold: reduce friction in the customer journey while increasing the conversion rate.
- Optimization of processes thanks to artificial intelligence
The integration of Data and Pricing algorithms makes it possible to refine inventory management and anticipate demand. AI also plays a key role in improving reconditioning procedures, guaranteeing better quality of vehicles while reducing operational costs.
- The acceleration of the convergence of European operations
Consolidation of local markets and the harmonization of management tools must allow increased synergies and improvement of margins. The objective is to capitalize on the size of the group to create a scale effect and strengthen its competitiveness in the face of new entrants.
A robust model, but under pressure
Aramis Group has undeniable assets: a controlled executionA Efficient integrated modeland a Quick adaptability. However, competition intensificationthere Pressure on marginsand the need to constantly innovate impose strategic vigilance. The success of the coming years will depend on the group’s ability to Maintain your technological advancehas perpetuate its advantage in terms of customer experienceand at strengthen your positions without compromising its profitability. An exercise that the Amaris Group teams have so far successfully successfully successfully successfully.
