The US investment fund Vector Capital announced the acquisition of Showpad, a Belgian Scale-Up founded in 2011 and specializing in Revenue Enablely, in order to merge the company with Bigintean, bought by the same fund in April 2025. The operation, the amount of which was not communicated, is estimated in a range between 200 and 500 million euros.
The new entity will operate under the Showpad brand and aims to become a world leader in the AI-Powed returned Enablely. It will display a combined turnover of nearly $ 160 million and a customer base in more than 50 countries, including Coca-Cola, Ge Healthcare, Schneider Electric, Abbott and AT&T. Showpad is recognized by Forrester as a leader in his category and benefits from a “customers’ choice” distinction on Gartner Peer Insights, while BiginTinan is a recurring player in the Aragon Research Globe classification.
The global income market Enablely, estimated at $ 12 billion by 2030, is experiencing a rapid consolidation phase. The Showpad-Bigintean merger intervenes in a context of strong competitive intensification, dominated by Seismic, Highspot and Mindtickle. The two companies intend to differentiate themselves by the integration of generative AI in all stages of the sales cycle, from content management to commercial coaching.
Insight Partners, the main historic showpad investor, retains participation in the new structure. For Vector Capital, the objective is to build a global actor capable of defining the standards of Revenue Enablely.
The operation also confirms the place of Ghent in the European Scale-Ups ecosystem. The city, which concentrates 31 % of funds raised in Belgium in tech, now has several exits greater than 100 million euros, like Silverfin and Massive Media.
