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Created in 2013 by Kevin Vitoz (CEO) and Ludovic Bordes (COO), Arenametrix is positioned among the players in Data and CRM solutions for the cultural and sports sectors in Europe. The French scale-up relies on sectoral expertise and an in-depth understanding of local issues to offer tools adapted to a rapidly changing market.
Arenametrix stands out for its omnichannel platform, designed to meet the specific needs of event organizers. This integrates more than 100 connectors, including platforms like Weezevent, Ticketmaster And Eventimproviding a centralized and comprehensive view of audience interactions. Organizers can thus analyze their data, segment their audiences and automate ultra-personalized marketing campaigns via various channels, such as SMS, WhatsAppor even push notifications. The customer journey, from booking to post-event, is optimized to strengthen spectator engagement and improve their experience.
Thanks to this approach, Arenametrix has convinced more than 300 customers spread between sport, live shows and museums or tourist sites. Among them, institutions like the French ComedyTHE Tokyo Palaceor even the French Stadiumwho use the platform to better target their audiences while gaining efficiency. This specialization in entertainment and sports makes Arenametrix a credible alternative to American CRM solutions that are often too general for the European market.
Today, Arenametrix has strong international ambitions. Already present in cities like Barcelona, Copenhagen And Romethe company generates 30% of its turnover internationally. It is now targeting strategic regions such as Germany, the Benelux and the Nordic countries, with a target of 30 references per key market. At the same time, Arenametrix is banking on a strategy of external growthalready underway with the acquisitions of companies smartapps And GuestViewsto consolidate its position in a European market that is still very fragmented.
Financially, the company has clear ambitions: to achieve an ARR (annual recurring turnover) of 10 million euros within three years, and 20 million euros within five years. Profitable since 2020, Arenametrix combines strong organic growth with a “buy & build” strategy to support its expansion.
To support this trajectory, Arenametrix has raised 8 million eurosin a round led by the fund Reflexion Capital. The historical investor Newfund also participated in the operation
