Video production has long been a matter of artisanal logic, with a team, filming, post-production, then a laborious variation of formats and languages. The rise of short formats has exploded this mechanism. Brands and studios are no longer looking for a single video that tells everything, but must continuously feed platforms that favor repetition, variation and permanent adjustment. The question is no longer just creative but how to industrialize the entire production.
The French startup Arcads.ai offers a platform for the automated generation of marketing videos using AI actors, designed to quickly produce content suitable for social networks. The product targets concrete uses, such as UGC, product demonstrations, unboxing, fashion try-ons, with variations in more than 35 languages.
From format to flow
The video became a stream. On TikTok, Reels, Shorts, the inventory is constantly renewed, and the algorithm punishes both shortness of breath and lack of pace. This requires marketing teams to produce more, in more formats, for more platforms, with more variations. So the same promise must be rewritten, reassembled, reshot, localized
AI provides a solution to this production need by automating the necessary versions, with marketing teams maintaining control over the orchestration: which versions to produce, for which segment, on which platform, at what time, with what creative angle and which call-to-action.
Industrialization through standardization
Industrializing does not mean completely standardizing, but accepting a form of productive standardization. This is all the more possible as short formats have their own codes. Facing the camera, rhythm, hook in the first two seconds, brands have learned to operate with variations of scripts, images, hooks, rather than with a more fixed traditional “campaign”.
In this context, a platform like Arcads.ai is similar to a software workshop that fits the reality of application studios, performance agencies and some direct-to-consumer brands who live within the constraint of acquisition costs.
The economic engine behind volume
The push for video is not just a cultural trend. She follows the budgets. In the United States, digital video advertising spending reached nearly $63 billion in 2024, or approximately €53.6 billion with a fixed conversion rate, and is expected to exceed $72 billion in 2025, or approximately €61.2 billion. In a market where amounts are increasing and formats are multiplying, production is becoming a strategic cost center. Producing more with the same teams, or producing as much with less friction, becomes a competitive advantage.
Why the US market becomes the first reference
More than half of Arcads.ai users are in the United States; the startup is also planning an establishment in San Francisco. The American market concentrates budgets, a testing culture, and a density of players which means that the ecosystem of agencies and studios is particularly mature there.
Arcads.ai announces a Seed fundraising of 14 million euros, its first institutional fundraising, led by Eurazeo, with the participation of Alpha Intelligence Capital and international investors including Sequoia’s Scout program. The company was founded in 2024 by Dylan Fournier and Romain Torres. It indicates that it has a team of 7 people, has more than 6,000 clients and generates more than 100,000 pieces of content per month, with a user base mainly located in the United States and a planned location in San Francisco.
