The automation of business processes has long been dominated by RPA, these software robots capable of performing simple rules on existing systems. But this approach, often criticized for its rigidity and its difficulty in scaling, today leaves room for a new generation of solutions, operational AI.
The Madrid startup HappyRobot offers a platform to deploy AI workers capable of managing complex and dynamic tasks, combining several technological bricks. Transcription, optical character recognition, voice generation, language models, automated navigation and deep integrations with ERP, MSD and CRM are orchestrated in an environment designed for large -scale production.
“” The majority of companies do not realize how much time and money are wasted to simply coordinate operations and share information »Explain Pablo Palafox, co -founder and CEO of HappyRobot. The objective is to entrust this invisible charge to AI agents, to allow human teams to focus on strategy, relationships and exceptions.
Each deployment is accompanied by a specialized on -site engineer, a model inspired by the Forward Deployment already seen in the world of analytical platforms. This proximity makes it possible to quickly adapt workflows to the particularities of client organizations and to accelerate the development of solutions.
User cases range from appointment planning to shipping shipping through recovery or support. According to HappyRobot, the time for making appointments have been reduced for a week for less than thirty minutes. The recovery operations would show a return on investment over 119 times the initial bet. Outgoing sales would generate their cost up to 19 times, while transporting activities would transport the investment more than 5 times. Performance that explains the interest of customers like DHL, Ryder or Werner.
HappyRobot was founded in 2023 by Pablo Palafox, Luis Paarup and Javier Palafox, after several years of collaboration on robotics and artificial intelligence projects. The company has just raised 37.7 million euros in series B, a tour led by Base10 Partners with the participation of A16Z, Y Combinator, Tokio Marine, Wave-X, World Innovation Lab and several specialized logistics funds. This operation relates total funding to 51.6 million euros, after a series A of 13.9 million euros in 2024. The capital will be used to strengthen the product teams and deployment, enrich the platform and accelerate commercial expansion.
